Welcome, Guest Login
You must login or register to post.

How does one price one's artwork? (Read 2305 times)
Naty_133468
Full Member
artist
***



Posts: 161
How does one price one's artwork?
Feb 22nd, 2011, 11:26am
 
I am having trouble pricing my original colored pencils artwork.  If I have them professionally framed they are beyond the affordable prices for my town. So how do I show artwork that is not framed to potential customers? Due to them not being framed I find it hard to put a price on them as I usually gage my prices according to the price I paid for my frames.  Does one charge by the hours one spends on the artwork?
Back to top
 
 
Email   IP Logged
SunAtNight_145914
Gold Member
artist
*****



Posts: 719
Re: How does one price one's artwork?
Reply #1 - Feb 22nd, 2011, 11:57am
 
Well...you're talking in the fine art realm, it is a little different than commercial market or stock agencies. The best thing that I can suggest but it does really help is to do your market research. Attend all of the art and craft shows that you can locally. Observe the framed art that is near your sizes. Compare prices. Check out all types of art, whether it is a photo or painted.  
 
The key is that you are framing your art. By doing this, you are targeting local customers. Consider expansion when you get going to regional.
 
Most of my fine art friends make sure that not only their time is covered, but their art supplies as well. If they are commissioned to do a piece, it is Time + Materials. If they sell and lug their stuff to art and craft shows it is Time + Materials + Markup. The markup is like any other markup in retail. It can be 1.7x all the way up 2.2x the cost. If you do it the retail way, you should obtain a resale license and charge tax. This markup also covers the cost of the rental booth in the show, travel expenses and time.
 
That's why so many artists want agents. Talk to local art galleries. You'll get the inside scoop in your area.  
 
If you don't sell your art in frames it opens up low cost shipping opportunities. Consider auction websites, craft websites and other art sites to sell on.
Back to top
 
 
Email   IP Logged
Tanya_135475
Gold Member
artist
*****



Posts: 1008
Re: How does one price one's artwork?
Reply #2 - Feb 22nd, 2011, 11:57am
 
Hard one to answer for me Smiley but Red Bubbler's seem to be doing well,  
but Red Bubble Print the print's from your original... 20% mark up is the norm
from what I can tell. Some as low as 10%
 
But originals well that's another one, they are expensive, framed or not.
So it's time v cost effectiveness. Perhpas some place out there can do
a job lot of frames cheeper that way reducing the costs, I know you  
can buy a lot of frames from ebay at extremly reasonable prices for bulk.
 
Our local town has some fantastic art they range from £100 up to thousands,
depending on the size, I have seen some oil paintings at £200 for A2 sizes  
that would be *figures rougly* $400 ish ish.
 
Are there any local artists that are in the area and you can match?
 
Pencil drawings at my local place for A4 range from £20 UP unframed in those
nice cardeboard white and cream border card, they look lovely and they all
come with plastic wrapping, they always look professional. Again those  
cardboard thingie frames are available on ebay and other such places for
bulk, also photographers use them a lot to frame their work to sell. I actually
like this way better as you can choose your own frames at your leasure.
 
While in Holland on holliday I purchased two original street art... water colour
pictures again with the nice card frames, they cost me 15 Euros each cheep
but holand has a lot of top compeeting artists in one area. So that one may be
a bit missleading, you have to do the figures etc if you intend to start small, then
expand to other counties etc.
 
Not much help but perhaps an idea sparker  
 
Hugs Moonie
Back to top
 
 
Email   IP Logged
Randall_140313
Gold Member
artist
*****



Posts: 1013
Re: How does one price one's artwork?
Reply #3 - Feb 22nd, 2011, 12:08pm
 
Naty,
You could start making prints of your work, the original you'd have to ask what is reasonable for your time or what it's value is to you, and honestly not expect to sell it, but you could sell prints for a fraction of the cost and if you are drawing interest to your work and price seems to be the only consideration then offering people something  they can display that fits their budget might be the ticket.   Printing can be expensive too, but for my photos, it's an easier task with the likes of Costco which does exceptional work for the price and I'll mount or frame my work accordingly.  
I'd also consider ordering some of your cards if you have the originals and display the cards for sale with your original piece.  Some artists do limited edition signed prints as well which sometimes helps so you can squeeze out a little more profit with your prints that way and creates a bit of urgency in the buyers mind.
That's my take from a photographer's view and the limited number of exhibitions or shows that I've been part of.
 
Back to top
 
 
Email   IP Logged
Naty_133468
Full Member
artist
***



Posts: 161
Re: How does one price one's artwork?
Reply #4 - Feb 22nd, 2011, 12:26pm
 
Hey that is awesome advice I received from you kind people. I really appreciate it.
Back to top
 
 
Email   IP Logged
Doreen_137017
Gold Member
artist
*****



Posts: 5273
Re: How does one price one's artwork?
Reply #5 - Feb 22nd, 2011, 12:45pm
 
Hi Naty,
 
I left that world behind a long time ago...I got very tired of lugging my art to galleries and outdoor shows.  You've received some very good advice here.  What I will add is that once the Giclee market hit, making it more affordable for fine art print making, the 'collector' market took a real downhill turn...lower prices for fine art, with the exception of commissioned work.
 
If I were you, I would decide which pieces I wanted to market as fine art, get fine art prints made (you can even do this through Redbubble or Zazzle if you purchase the archival paper and inks).  Then decide on a limited edition for each piece.  Once you have those prints, sign and number them.  Go to ImpactImages.com and purchase the size of archival sealed bags, cut archival foam core, and attach the numbered prints to the foam core with archival photo corners.  Use your computer to create a Certificate of Authenticity, package and walla, you have beautiful professional unframed prints which will cost you about 50% of what you ask for them.
 
IF...You choose work that you believe your area will want, you will be able to sell these prints.  Once the edition is then sold out, you can auction off the original for a much higher price.
 
This is a difficult world to enter and survive in these days, so I wish you much luck!
Back to top
 
 
Email   IP Logged
Marita_139630
Junior Member
artist
**



Posts: 67
Re: How does one price one's artwork?
Reply #6 - Feb 22nd, 2011, 2:28pm
 
Hi,
 
I always have a hard time doing this. Especially since I paint in different mediums and different sizes. I have sold many paintings over the years but I know my prices are low compared with what I see out there. I try to have a figure that I would be happy with and stick with that (without giving it away). i also make cards of my work and prints. Red Bubble and also I have just discovered Fine Art America which does a lovely job. I wish there was an exact formula to follow but there is not. I have learned to frame myself as having everything professionally framed is too costly. However I do sometimes pick special pieces to have professionally framed. Best Of Luck!!!! Smiley
Back to top
 
 
Email   IP Logged
Nan_137018
Senior Member
artist
****



Posts: 297
Re: How does one price one's artwork?
Reply #7 - Feb 23rd, 2011, 4:11am
 
Hi Naty-- I keep it simple.  I don't frame any of my originals.  I do mat them, however for a flat fee.  Then I charge $2.00 a square inch and it seems to be a fair price for the customer and myself.
Back to top
 
 
Email   IP Logged
Christena_145704
Full Member
artist
***



Posts: 115
Re: How does one price one's artwork?
Reply #8 - Feb 23rd, 2011, 5:41am
 
I too have tons of paintings but never really tired to sell them in the art world. I have mostly gifted people with them. I have however used some of them on the fronts of some of my cards. I think that trying to sell prints of your work would be an easier way to make a sell in these times. I, myself, have purchased prints of others works at local art and hobby stores at very reasonable prices. I like this idea for the customer and artist as well. As an artist, who has put many hours into a painting sometimes has a very hard time parting with paintings that I favor or that turn out fairly well. By selling prints I get to keep "my babies" and share them with others at the same time. As to where to sell prints well that takes some research. Hope this was helpful and best of luck.
Back to top
 
 
Email   IP Logged
Naty_133468
Full Member
artist
***



Posts: 161
Re: How does one price one's artwork?
Reply #9 - Feb 25th, 2011, 10:23am
 
Nan thanks I went and priced them as per your suggestion of doing it by the square inch and the prices look reasonable.
Back to top
 
 
Email   IP Logged
Nan_137018
Senior Member
artist
****



Posts: 297
Re: How does one price one's artwork?
Reply #10 - Feb 25th, 2011, 1:12pm
 
It's not my idea, Naty.  I got it from a very famous artist.  I do the same thing when I price a giclee print... by the square inch.  It makes the pricing consistent and fair from piece to piece.  All of my commission work is done that way and I haven't had anyone turn me down yet.  Best of luck with the selling of them.  I always keep a giclee print of the original and also have it scanned onto a disc in a high resolution.  I retain the rights to the artwork.  I have 3 pieces that are not for sale, but all the rest are either sold or for sale.
Back to top
 
 
Email   IP Logged
Robin_145428
Senior Member
artist
****



Posts: 251
Re: How does one price one's artwork?
Reply #11 - Feb 25th, 2011, 3:41pm
 
Take Head Naty,
an original is an original.. No one can have the same, That's what makes them so unique..If someone likes it they wil pay what you want for it. Price them as that.. as far as Prints use your Judgement as to Popularity.
Best of Luck to you Smiley
Back to top
 
 
Email   IP Logged
Margaret_148542
GCU Newbies
artist
*



Posts: 10
Re: How does one price one's artwork?
Reply #12 - Mar 3rd, 2011, 5:54pm
 
Selling original art is like selling your kids. I really don't like the idea of selling original art unless there's an enormous profit involved; once they're sold, they're gone from your life forever. If you want to make money, and you think the market you want to sell to can't afford originals, then prints would be your best option. They would also be easy to sell online.
Back to top
 
 

Say Cheese Greeting Cards by Margaret:
http://artist.greetingcarduniverse.com/saycheese
Email   IP Logged
Jannina_152182
Junior Member
artist
**



Posts: 59
Re: How does one price one's artwork?
Reply #13 - Jun 3rd, 2011, 3:59am
 
Quote from Margaret_148542 on Mar 3rd, 2011, 5:54pm:
Selling original art is like selling your kids. I really don't like the idea of selling original art unless there's an enormous profit involved; once they're sold, they're gone from your life forever. If you want to make money, and you think the market you want to sell to can't afford originals, then prints would be your best option. They would also be easy to sell online.

 
You sold your kids?? Ack! Just kidding, had to go for it  Grin
 
No, I know what you mean. Art is so personal and so much of ourselves go into it. I like the online prints idea because there is no overhead and no inventory. (AND you get to keep your kids! ) Tongue
 
Jannina
Back to top
 
 
Email   IP Logged

About Us     Artists     Artist FAQ     Blog     Card Sellers     Contact Us     Content Disclaimer     Forum     Paper Card Categories     Privacy Policy     Shopper FAQ     Holidays 2011

Click to verify BBB accreditation and to see a BBB report.                        
© Copyright 2000- Greeting Card Universe - Powered By Bigdates-Solutions.com   

GCU Forum » Powered by YaBB 2.1!
YaBB © 2000-2005. All Rights Reserved.