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Feedback pls - Variable BOC Artist Credits (Read 20987 times)
Rosalie_136698
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Re: Feedback pls - Variable BOC Artist Credits
Reply #15 - Oct 15th, 2009, 8:54pm
 
Just to add another comment, this is what makes Greeting Card Universe more unique then other big card companies.  The customes actually has the name of the Artist that created the card, therefore, he/she knows it is not just a mass print of cards.  This makes them all unique.    rosiecards Shocked
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candace_131548
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Re: Feedback pls - Variable BOC Artist Credits
Reply #16 - Oct 15th, 2009, 9:16pm
 
I think that our own personal url should be on the cards. I don't really care about the artist profile image. As many have said, how else will the buyer find us again? It's good advertising. Smiley
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Tom_133317
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Re: Feedback pls - Variable BOC Artist Credits
Reply #17 - Oct 15th, 2009, 9:20pm
 
I'm OK with giving the customer the option of shutting off the BOC credits.  In some instances it is understandable, but I think it will be the exception rather than the rule.
 
That said, the card back lacks "style."  It's clunky and generally speaking it currently lowers the overall appeal of the card.  I've posted plenty about this a while back and won't repeat those points and thoughts again.  They can be found on the forum if GCU is considering a more comprehensive redesign.
 
However, in my first steps into the retail area (selling GCU cards locally or even as a wholesaler), the lack of a UPC and a retail price, as found on all retail cards, is a significant problem and will be a show-stopper for all but the smallest retail stores,  I'd like the option, as a BUYER, to turn on or off a UPC as well as to enter a specific retail price to be printed on the back, on that order, if I want too.  
 
One final thought.  When the BOC credits first came up, there was no choice but to use the artist profile image used in the store as the image used in the credits, or have none at all.  We were "promised" one day there would be a separate image for the BOC credits where we could opt for something different than what we have in our stores.  Perhaps now is the time to do this.
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« Last Edit: Oct 15th, 2009, 11:17pm by Tom_133317 »  
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Leonilde_137327
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Re: Feedback pls - Variable BOC Artist Credits
Reply #18 - Oct 15th, 2009, 9:51pm
 
Hi everybody! Smiley
 
I read all the chats going on in the forum that reach my email but I rarely react to them. I suppose that’s the reason I am still a novice…  
 
I mostly appreciate the input about the functionality of the site, the support of the technical team, and the artist’s remarkable generosity of time and ideas to help their peers.  
 
However, this subject clicked some fiber of me that prompted my intervention. It must be for some reason - it has reached my core. It had to do with the dignity of one’s work, creativity, and time. I do mean the span of life it takes to produce a card. That’s the most precious thing one has, <the time> (life = time).
 
Both, the devaluation of the artist’s contribution in the card price and the non public recognition of the artist’s individuality erase the claiming of <a site for connecting artists and card buyers> and transform it in something else…
 
Either a rare claim of some client(s?) on a specific logo or a bite to check the waters … I don’t know. Still, I do not see a reason to discard the logos which give the artist an individual presence in the site and in the millions of cards on offer.
 
I do think that many of the logos are misplaced in the cards owing to some problem we can not fix in or from our sites. When I place it in the box , it is nicely aligned, but when it goes to the card it is anesthetically placed. This has been voiced sometime ago by various artists and I, among them, have asked that to be fixed and I am still waiting.  It is especially bad in the vertical cards.
 
Thanks for listening,  kiss
Artcor7
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Gillean_137778
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Re: Feedback pls - Variable BOC Artist Credits
Reply #19 - Oct 15th, 2009, 10:39pm
 
I agree with many of the others, I don't use a logo for the back of my cards just the text.
 
Although I had been thinking about designing a logo after buying some other artists cards recently as I thought they looked nice!  I guess it depends on the logo.
 
Gillean
 
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Corrie_131338
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Re: Feedback pls - Variable BOC Artist Credits
Reply #20 - Oct 15th, 2009, 11:38pm
 
Like Tom, I don't necessarily have a problem with allowing the customer an option when it comes to BOC credits. Perhaps instead of doing away with BOC credits altogether (like many artists, we no longer add copyright info to the front of the card) the customer can choose a "text only" option.
 
Corrie
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Itaya_136244
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Re: Feedback pls - Variable BOC Artist Credits
Reply #21 - Oct 16th, 2009, 12:29am
 
I only have my name and web address to my store on the back of my cards and prefer to keep it that way.
I don't feel the need at this point to have a logo but would like to keep the above as is.
 
Thanks,
 
Itaya
 
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Prisiclla_134572
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Re: Feedback pls - Variable BOC Artist Credits
Reply #22 - Oct 16th, 2009, 4:15am
 
Hi Mindy & all,
 
I agree with the other artists that say our names, logos, photos, etc., should NOT be removed. As someone said, we work hard at getting our artwork, or photos as perfect as we can get them & are very proud of our work & want customers & recipients of our greeting cards to know who produced it, or took the beautiful photo!! What a let down it would be if a customer had the option of removing our store info.
 
NOT ACCEPTABLE!!!  cry
 
Zazzle has an option on the back of the card to check a spot to lock the text, if you do not want it removed from the card, because the buyer HAS the option of removing your BOC info, if you don't lock the text in, but of course we cannot write on the backs of our cards on GCU, but I like that feature!!
 
Priscilla
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Leonilde_137327
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Re: Feedback pls - Variable BOC Artist Credits
Reply #23 - Oct 16th, 2009, 4:27am
 
Quote from Mindy on Oct 15th, 2009, 3:56pm:
Looking for artist feedback.  Please chime in.

We have on certain occasions lost sales or had to appease unhappy shoppers due to them not being happy with the Back of the Card artist credits.

Some shoppers feel that they are too obvious, impersonal, not suited for business, etc.

We are exploring the option of allowing shoppers during the checkout process to choose NOT to print the artist credits on the back of the cards they order.

To clarify, this is just YOUR artist info. in the lower left hand corner of the card as well as the FSC logo in the upper left hand corner.  The GCU logo in the center would still remain.

Also this serves as a good opportunity to reflect on your own artist profile image with a critical eye.  Is it professional?  Does it represent you and your work favorably?  Does it translate well in a smaller size when printed on the back of the card?... etc.

What are your thoughts?  

 
Hi!  Smiley
I have already entered my opinion in a previous intervention in this chain of thought, but I have some other questions and suggestions.  
 
Why does everybody have the FSC logo in the back of the cards except one artist?
 
The back of this “exception” (and exceptional by the way) artist’s cards look much less crowded and more aesthetic.
 
Why not apply the same rule for all the other artists? Keep the artist’s logo and get rid of the FSC logo. The presence of the company is already there (Greeting Card Universe), is it not?  
 
Doreen makes quite a defense of the importance of a logo and with much reason, because I have recognized her work as well as others  by their logos in various sites.
 
On the other hand the arguments presented here as a summary of the shoppers’ complains seem unreal: “Some shoppers feel that they are too obvious, impersonal, not suited for business, etc.” What kind of justification is this? We are critical thinking people…
 
1) What kind of comment is “too obvious”? It is ‘too obvious’ of or for what?
 
2) What is impersonal? Does the shopper want to fake that he/she is the creator of the card to make it personal? She/he can already change what is inside the card. This argument does not add up...
 
3) What is not suited for business, some of the logos? This argument seems fishy too, because many artists either with exceptions on the back of their card or not and with logos less or more business friendly?...have sold thousands of cards to businesses and keep the company as it is - profitable and growing rapidly.  
 
So, as Tom suggests, let’s regulate the appearance of the logos within a margin of free creativity… just like the cards, but not eliminate them. They are the artist’s trade mark -too valuable to be discarded  
 
Leonilde
 
 
 
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Kathleen_137290
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Re: Feedback pls - Variable BOC Artist Credits
Reply #24 - Oct 16th, 2009, 5:06am
 
Hi,
 
I'm chiming in.
 
For many artists a signature and/or a logo becomes a trademark or symbol of their art. For the business person it is the same.  GCU is unique in its motto "connecting artists & card buyers" which provides a outlet for creative design by individual artist who are in the business of designing cards.  We are not paid a salary but are independent artists selling our designs through GCU.  Many here have other outlets for sales and their signature name/logo becomes interconnected in all their sales and marketing efforts.
 
To remove artist recognition from the product would change the whole dynamic of the site and the niche it fills as an outlet for independent design.  GCU appears to be a rapidly growing and profitable business.
 
That said, I do believe there is room for improvement in logo designs and the layout on the back of the card.  It seems to me that the picture that is asked for under artist profile is confusing in that the implication is that it should be a picture of the artist, Quote: "? The image of yourself will display with your profile as well as used in credits that will be displayed on the back of your card."  There is a difference between an artist's profile image and a card credit (logo).  Perhaps, we all, myself included, need to rethink how we would like our card credit to appear.  Should it be graphic text logo with or without a picture or design?  However, I do believe that should be left up to each individual artist.  As Doreen says in her post, we could all help each other with creating more professional looking logos.  
 
The back of the card lacks balance.  The FSC logo in upper left hand corner and the artist credit in the lower left is not pleasing to the eye.  Perhaps a redesign of the back would be appropriate.  I have seen some good input on this in the forums from Tom and others.  The customer, who is concerned about the card back, might be more likely to accept a more artistically designed layout on the back of card.
 
Chime!
Kati
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Brenda_135485
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Re: Feedback pls - Variable BOC Artist Credits
Reply #25 - Oct 16th, 2009, 5:34am
 
How about the option to move the artists info under the GCU logo in the center with the option of removing the logo in the upper right corner?  I think this would make the back look cleaner.
But to have the artist info removed...no way!
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Donna_138541
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Re: Feedback pls - Variable BOC Artist Credits
Reply #26 - Oct 16th, 2009, 5:51am
 
Since I reopened a store on GCU, I noticed the FSC logo in the top left corner on the back of the cards.  Tried searching the forum for info on it, not much luck.  Visited FSC.org and now I'm better educated.
 
Apparently I wasn't around during the initial conversations re's the addition of the FSC logo, so I'd like to ask, why is it there?  Are card buyers generally concerned with "FSC" and they'll buy GCU's cards more, if the logo is there?  I apologize in advance for not quite "getting it..." Hopefully, someone will kindly explain it to me.
 
I'd prefer to see that logo gone altogether, before allowing any buyer to remove individual artist logos and information.
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DENISE_132110
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Re: Feedback pls - Variable BOC Artist Credits
Reply #27 - Oct 16th, 2009, 6:06am
 
I for one , like Tom, expressed my opinion of the backs of the cards before .  It needs to be clean, professional and uncluttered  and organized it still looks too haphazard to me... okay this is me on that subject ---> lips sealed
 
 BUT I would like to see a simple designed by type of credit given to the artist.  I do not want to have my photo and do not have to have my logo or GCU link info... i change my logo so often that it doesn't matter about that at all.  
 
due to all the discussion about copyright laws etc that we must abide by... I want to see us be able to have our own copyright on our cards.
 
something very simple     "designed by"  in a simple script and the artists name or store name ( it could be a set choice or our preference ) but that much needs to be on the card as far as I am concerned
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Tanya_135475
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Re: Feedback pls - Variable BOC Artist Credits
Reply #28 - Oct 16th, 2009, 6:20am
 
There we go it's as calm as I can manage Tongue hopefully this is more suitable to my Goth look, which is more me being a Goth lover  Grin
 
Hope it prints good. The Hubby was well miffed at the idea of us not having our logo's on the back I must say, he says it would be like throwing our identity away, he scouled at me *laughs*  Huh
 

 
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Tom_133317
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Re: Feedback pls - Variable BOC Artist Credits
Reply #29 - Oct 16th, 2009, 7:03am
 
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