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Artists printing unframed prints (Read 5323 times)
Cinda_136944
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Artists printing unframed prints
Jun 9th, 2009, 12:35pm
 
I know GCU does not print artists prints but thought many here probably have this done and was wondering if there was any advise you would suggest.  I am preparing to have some printed on 100 lb acid free stock paper but thought someone here may have learned something better.
 
Thanks,
 
Cinda
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Doreen_137017
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Re: Artists printing unframed prints
Reply #1 - Jun 9th, 2009, 12:50pm
 
Hi Cinda,
 
As a photographer and artist who owned and ran my own gallery and art fairs for years, I have lots of experience in making and packaging unframed prints for sale.  So here are some questions for you before I could make a specific recommendation.
 
What price do you wish to sell these prints for?
What is the medium you are wishing to reproduce?  Photograph, graphic art, etc...
Where are you having these printed?
 
You can chat with me offline if you like and I can try to give you some solid guidelines so you'll get the most for your money.  Doreen@SalonOfArt.com
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Tracey_133764
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Re: Artists printing unframed prints
Reply #2 - Jun 9th, 2009, 1:44pm
 
Oh, please do your chatting here so we can (er...I can?) evesdrop!  Cheesy
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Neva_136472
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Re: Artists printing unframed prints
Reply #3 - Jun 9th, 2009, 2:47pm
 
I agree, I would like to hear what Doreen suggests.  I do a lot of printing for my photographs.  Smiley
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Kathy_135811
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Re: Artists printing unframed prints
Reply #4 - Jun 9th, 2009, 2:56pm
 
Please, me too! Thanks, Kathy
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Cinda_136944
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Re: Artists printing unframed prints
Reply #5 - Jun 9th, 2009, 3:01pm
 
Oh Doreen, you are always so much help and I too did craft shows in a five state for a few years before buying into the floral shop.  I just never sold prints.
 
Now in my flower shop, I did buy a mat cutter and framed pictures but it was such a hard job for not much money.  This is why I just think I will market prints.  Also, Doreen, it is like the cards, probably will be hard to know which will sell and as you said before it may take time to find the niche.
 
Main question is what weight paper and is it important the type of paper?  I asked the printer to use at least 100 lb acid free and he said most all his paper is acid free.
 
I have worked with CMYK and my printer for the book had me change to I believe spot before sending the file in InDesign.  But this time, I am going to use a printer who has two very beautiful digital printers - it is just I am not sure he knows the rules.
 
The printing is very inexpensive but I will need to find the products to have my help do the shrink wrap.
 
I did send this link to the publisher this morning and it is the first of some prints  
 
http://www.floralshops.net/ideas/unframed_prints1.html
 
I will also sell wholesale as well as retail and really hope to reach the wholesale group first as you know it would be much easier.
 
Hope this does not get me into trouble posting about something that does not apply to the cards but since Tracey wanted to know too, I guess we can share.
 
Cinda
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Cinda_136944
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Re: Artists printing unframed prints
Reply #6 - Jun 9th, 2009, 3:18pm
 
Sorry did not answer all the questions:
 
Wholesale 7x9 $4.00  Retail $8.00
Not sure on the 14x18 and the other sizes.
 
Doreen, I know standard size frames are link 16x20, 11x14,8x10,5x7.  but not sure the most popular etc.
 
Yes, I have learned to focus when it comes to marketing but not sure my focus on this part as yet.
 
This too is something you probably ran into.  Flowers absorb all the light around them.  Even I have learned a great deal since the first set of images in that I will not do it again the same way.  
 
What do you think about the paper, etc.
 
Cinda
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Doreen_137017
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Re: Artists printing unframed prints
Reply #7 - Jun 9th, 2009, 3:18pm
 
Yes, Cinda we appear to have an audience  Grin
 
Okay, well let me see if I can address the paper issue first and have it make sense.  In the photographic/art world, when a 'collector' purchases a print they are doing so with the idea in mind that it will technically 'increase in value'.  That being said; ART prints should be printed with archival paper and archival ink (Giclee for example).  This provides the prints with a 75+ year life.  There are numerous paper to choose from, most of which are quite expensive which drives the price of the print up.
 
So, now that I've stated that, let's say you want to sell prints for the 'ordinary' person who simply wants wall decor, and wants it cheap.  Those who would just as soon buy there prints at WalMart if the print had the color and theme they desired.  If, that is the market you seek, then I would have your printer provide you with a sample print of a heavily saturated image of yours on three different papers.  A matte finish, a semi-gloss finish and gloss.  There are significant variations of white and florals need to 'pop', so I'm guessing you'll want to find a bright-white.  100-lb Acid Free sounds like a good choice for this type of printing.
 
Get SAMPLES of your work printed on this paper BEFORE running the order.  If he is a digital printer, he should now how to manipulate curves and hues to make minor adjustments and get your florals to print brilliantly.
 
I hate shrink wrap, so I'll tune back in with how I package prints.  Feel free to ask questions, and of course as always...this is just my opinion Wink
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Cinda_136944
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Re: Artists printing unframed prints
Reply #8 - Jun 9th, 2009, 3:28pm
 
Doreen, I hate shrink wrap, so I'll tune back in with how I package prints.  Feel free to ask questions, and of course as always...this is just my opinion  
 
Well if you hate shrink wrap, I am sure I will too.  Look forward to hearing about another way to package and I will keep in mind the other paper and ink for down the road if something really is one that would be more than decor.
 
Thanks again,
 
Cinda
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Doreen_137017
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Re: Artists printing unframed prints
Reply #9 - Jun 9th, 2009, 3:43pm
 
Okay...more on the subject of paper and printing.
 
Let's talk expense and marketing so you can make an 'informed' decision about how you go about this.  I have a storeroom FULL of Giclee and home-made archival prints (archival paper AND archival ink) that have still not sold (of course I got tired of lugging them all over which is one of the reasons they remain unsold Grin).  
 
There is the cost of the print; let's say $5.00 for 11x14 on decent paper.  Now you have to factor in the expense of the matt board that goes behind the print to support it in the package (never use cardboard it's tacky).  Now add the cost to package it.  
 
I use clear-seal bags with come in every size and shape imaginable.  I think it's www.clearbags.com they are in Folsom, CA (near me) but have become one of the leading packaging companies for artists. I also use them for my cards.  The beauty of them are; affordability, classy presentation, and no ugly shrink wrap edges.
 
Now let me also state here, my prints were always signed and always limited edition, printed as Fine Art and therefore the cost of everything goes up and the average selling price was $50, so this is a bit different.
 
So, do you want to have a print inventory on-hand and sell them yourself, or can you have them printed on demand and shipped directly to your customer?
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Doreen_137017
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Re: Artists printing unframed prints
Reply #10 - Jun 9th, 2009, 3:48pm
 
Many papers absorb ink rather than let the ink stay on 'top' so to speak.  My experience is that papers that absorb the ink make flowers look muddy.  Thus the testing process.  I think you'll find that semi-gloss or high gloss makes a better print for your flowers.
 
Have you considered simply making these available as poster art vs prints?  Meaning, less packaging required and if they are sold as Posters vs Art Prints, people will not be disappointed with the paper quality.  Just another thought for you.
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Cinda_136944
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Re: Artists printing unframed prints
Reply #11 - Jun 9th, 2009, 8:26pm
 
Sorry Doreen had to go to a meeting and then when I came home the electricity was out due to a storm.  Came back to town to work and respond.
 
First the printer will print as needed so this won't be a problem.  His machine only prints up to 18-14 so the sizes will need to be stirred down.  He only charges .88 per page and double for both sides on the 100 lb stock.  He doesn't charge anymore for semi (or at least that is what I understand).  
 
When he printed my first pages for the book, it was an actual nightmare.  I never could get the flowers to come out the correct color.  But that was over a year ago and he says he has learned more about his new machines.  I do believe him because I tested some covers and they appeared to look good on semi paper but this will be the first on matt.  I will remember about changing to the semi or high if it appears to be a problem.
 
Thank you for the source on the wrap and you may get a chuckle out of this but I used the foam core for everything imaginable including teaching girls how to make bows.  See my link here http://www.floralshops.net/ideas/bow.html  I did this almost ten years ago so it is very crude and the hands are my Mom's who is gone now.  Also it was great for window displays, etc.  I will need to find a cutter again.
 
Since the printer's machine will not print larger than 14x18 I think the poster prints may be out or at least I think they are larger than that to look good.
 
Again, thank you and I will reread to see if I missed anything.
 
Cinda
 
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Cinda_136944
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Re: Artists printing unframed prints
Reply #12 - Jun 9th, 2009, 8:30pm
 
Forgot this - I will email the printer tonight to request the three examples and almost missed the bright white -  I did not know paper came in other than just white.  Thanks.
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Doreen_137017
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Re: Artists printing unframed prints
Reply #13 - Jun 9th, 2009, 9:09pm
 
Hi Cinda, no problem I figured you were busy...I did expect you to have a life ya know  Grin
 
Yup, good old foam core Cheesy  The samples your printer does can be done on smaller sheets if he likes.
 
When I inquired about posters vs prints, the reason I asked was in reference to using other print houses as another thought.
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Cinda_136944
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Re: Artists printing unframed prints
Reply #14 - Jun 9th, 2009, 9:34pm
 
Quote from Doreen_137017 on Jun 9th, 2009, 9:09pm:
Hi Cinda, no problem I figured you were busy...I did expect you to have a life ya know  Grin

Yup, good old foam core Cheesy  The samples your printer does can be done on smaller sheets if he likes.

When I inquired about posters vs prints, the reason I asked was in reference to using other print houses as another thought.

 
I really do live in a very remote area and I have tried some publishers and the ones I found were terrible in that they overcharged for everything at least when it came to the book.  The worst was in Wichita which is the closest large town but still over hour away.  I finally - after much prayer found a printer in Okla City that also prints for a large floral company.  It was like they understood the problems associated with flower photos and they knew exactly how to add the uv coating to the pages.
 
Also, Doreen, I was self taught on the Adobe and could not understand yet their lingo on InDesign.  You know they talk about all this software and how much it does but really the true test comes with the publisher and his ability to know his job.
 
I know the unframed prints is totally different from the book though and I think the local guy may be able to do a good job.  I have seen some of his work with the local college.  Who knows maybe one day he will purchase a printer to print larger sheets.
 
Hope our chat has helped others too - I know it helped me.
 
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