Mindy, I do have a suggestion for those promotions you guys run... like the present one on the GCU Home Page.  It's all St. Patrick's Day cards and offers free shipping on all orders of 5 cards or more.
My thought is it might be better to alternate the images every day.  Say someone goes on today (looking for a Birthday card for Mom) and he doesn't see anything in the add that catches his eye.  He doesn't even consider ordering any St. Patrick's Day cards.  But he goes back on tomorrow and there is a St. Patrick's Day card with Green Roses on it.  Ka-Pow!  Dad is a seasoned Rose Gardener.  He would LOVE that card!  We now have an order from the customer who did not even notice us yesterday.
And then an even more vivid scenario.  Someone goes on today looking for a St. Patrick's Day card.  She see the little dog just like the one that bit her and CLICK.  She's gone.  Well, if she happens to come back on tomorrow and we have a shamrock plant in a wickler planter just like her Irish Grandmother's... well you can see where I'm going.
Besides, the benefits of reaching more customers with something that might appeal to them, you also give more artists a chance at being highlighted in an add promotion.  What-a-ya think?
Sue

Both points noted.
 
We do have both Persian New Year and St. Patrick's Day featured, so there is some variety on holidays.  I seem to recall there was a reason why we didn't rotate the card images in the promotion.  We'll revisit that.
 
As for the shopper testimonial, we receive many testimonials but very few photos.  We'll see how we may be able to rotate or at least add some variety here.
 
Thanks!

Sue B. got me thinking. (Stop that Sue!)
 
I find the "Recently sold" section on the home page to be very useful and a great promo method, especially when it isn't going nutzoid.  This same approach should be used in the existing Special Promotion section "above the fold" too, but rather than displaying 5 static cards as we do now, which is boring, display 5 near-term applicable smartly-chosen categories.  For instance, this week it should be showing:
 
St. Patrick's Day (Position 1)
April Fools Day (Position 2)
Narooz cards (Position 3)
Tax Day cards (Position 4)
Admin Pro cards (Position 5)
 
As we move into late Spring, substitute categories like:
 
Mother's Day
Graduation
Wedding Congrats
Father's Day
 
and so forth.  The reason I thought of this is I wanted to check out the new GCU Easter Cards and kind of expected this HOT Holiday to be quickly found "above the fold" on the Home page.  It wasn't, and a shopper would have to go to the Holiday's browse page and find it like they would for a Thanksgiving card or any other Holiday.
 
Since GCU now has 2 years of sales data, it would be possible to analyze the data and develop an optimized "5 position" scheme for each week of the year.  The promo section would be changed at the beginning of the week to match up with many shoppers' buying needs learned from prior years.  Each position would cycle through either random cards in the category or recently sold cards in the category, or a combination of the two.  Easier said than done, I know.
 
TOM

If the boss is looking for someone to do the analysis work to develop the timing schedule based on the 2008 sales date, I'd be interested.  Mainly just need the orders and cards sales data, by category and day, in a spreadsheet or tab delimitted format.  It would be a big file as it would cover every sale last year.