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Frustrated ... with Categories (Read 6918 times)
Harry_132595
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Frustrated ... with Categories
Mar 14th, 2008, 6:36pm
 
OK ... I did three new cards that I think are really nice.  
 
But you folks won't let them in the "thinking of you" category.  Why??? Because they are blank note cards and have no specific text that says "thinking of you".
 
Hmmmm ... seems a very narrow point of view to me ... why do they have to?
 
It was implied my "thinking of you at Easter" cards were lacking because they didn't address a specific relation.
 
I dunno ... I've always purchased blank note cards when I want to send a card just to let someone know I am thinking about them.  Seems the logical category to me?  Well then again I've used blank note cards for Christmas too.  The Blank Note Card truly is a wonderous thing.  
 
I am rapidly getting the impression if you don't create ... almost anything specific cards here ... sorry folks but I do think some of them get a little silly ... the cards simply aren't welcome here.  From the approval note I got it's fairly clear they are right out frowned upon.
 
Truthfully, I found the note a little condescending and insulting.  My card is lacking a "real purpose" ... interestingly put.  I see it quite differently.  The Blank Note Card offers limitless possibility!
 
OK I understand you have been keeping track of what sells ... but it still really seems like the cattle shoot method to me.  
 
For the record my relations easter cards are still getting few to no clicks while the simple general easter and thinking of you at easters are.
 
I dunno ... I felt good about creating those cards ... now ... maybe I should just delete them.  I'm sure you'll be thrilled to know there is a Happy Birthday version coming.  But I did like these much better.  
 
 Sad
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Sue_132963
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Re: Frustrated ... with Categories
Reply #1 - Mar 14th, 2008, 7:08pm
 
Harry, You HAVE to know your cards are wonderful.  AND they are unique.  The problem is really not you...and your imagination....it is that if our customers were to click on blank cards they would probably come up with thousands, right?  Well, they don't want to sort through thousands when they are looking for a "Thinking of you" card...That blank card could have a surf board on it, or a snowman, or a carpenter hammering in a nail,  or a priest giving communion, or a pianist pounding the keys...They need a card that will certainly be generic and subtle enough.  Soo, our task is to choose that card wisely and label it "Thinking of you."  That's not such a big thing when you think about it.  And it helps sell our cards.  You don't even have to put a verse inside, just have that "Thinking of you" on the card front...
Your cards are just too good for you to get in a funk now.  Just keep creating and give up your hang-up about titling a card.  Just DO IT.
I LOVE YOUR WINDOW CARDS.   kiss
SueB
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Ginger_133330
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Re: Frustrated ... with Categories
Reply #2 - Mar 15th, 2008, 9:44am
 
Hell Everyone, I am new here (Ginger Ferrell) and I haven't posted any cards yet as I am trying to figure out the market and need to find the time to do this properly.  
I wanted to respond to Harry's post as I feel very strongly about blank cards. I have just moved back to the US after 24 years in London. When you buy a card there half or more are blank. As a result I have about 30 cards that I could not pass up but haven't sent yet.
When I would come to the US on vacation I found shopping for cards a painful experience as so many of them had extremely sentimental sayings that were "over the top" for me. Often I would spend 20 minutes in a store and come away with nothing. A recent study of my local Hallmark store was a real culture shock over the complicated dye cuts and overlays that only China could help produce. One great ink painting of cherry blossoms had a sequin stuck to it, and for me, destroyed the image. America has gone baroque.  
I know there is room for every taste, and it should be that way, but I feel sad that simplicity is falling by the wayside.
I agree with Harry, blank cards are what I would buy.
Sorry for not announcing myself sooner,
Ginger
 
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Corrie_131338
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Re: Frustrated ... with Categories
Reply #3 - Mar 15th, 2008, 11:43am
 
Hi Ginger! Welcome to GCU.
 
One of the major strengths of GCU over traditional card venues like Hallmark is the ability for the customer to personalize or customize the inside of any card - so if a buyer isn't happy with the inside verse they can change it quickly and easily.
 
There is a category called Blank Cards under Collections. At present, it contains more than 3000 cards. There is also Note Cards (also under Collections) and under Occasions, you'll find a General category.
 
Corrie
http://www.corrieweb.nl
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Harry_132595
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Re: Frustrated ... with Categories
Reply #4 - Mar 15th, 2008, 7:56pm
 
Quote from Corrie_131338 on Mar 15th, 2008, 11:43am:
Hi Ginger! Welcome to GCU.

One of the major strengths of GCU over traditional card venues like Hallmark is the ability for the customer to personalize or customize the inside of any card - so if a buyer isn't happy with the inside verse they can change it quickly and easily.

There is a category called Blank Cards under Collections. At present, it contains more than 3000 cards. There is also Note Cards (also under Collections) and under Occasions, you'll find a General category.

Corrie
http://www.corrieweb.nl

 
Thanks for the info ... I never saw those categories. I am still finding the categorizing and profiling cumbersome and a little mind boggling.  But I still don't see anything wrong with putting an "untitled" note card under "thinking of you" ... and let people add what they are thinking.
 
So where to I put my next card ... It's titled ... in Chinese????
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Ernestine_131365
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Re: Frustrated ... with Categories
Reply #5 - Mar 16th, 2008, 12:51am
 
Harry-
 
It does seem a little frustrating to feel you have to put idle words on a lovely illustration just so it can be categorized.  But that's the way things work here. . . more and more so.  But if you want you're cards to be "found" that's what you've got to do.  And profiling a card for what it "could be" is a big no-no.  Many a blank card could be just perfect for what one is "thinking of" when they want to send a "just thinking of you card."  But unless you have the words on the front, you can't put it in that category.  It's too bad, as customers CAN put whatever they want inside.  
 
Myself, I rarely look for cards that say something specific (in card stores OR online)  I LOOK for images that touch me, rarely purchasing cards with text on the cover and have rejected cards (in stores) that open up to ridiculous verbiage.  On the other hand I have also purchased cards BECAUSE of what they say inside.  But that's just me.  
 
Greeting Card Universe caters very much to the parent Big Dates and the reminder services which work well with the specific categorizing.  And I know those who have a lot of cards with this specific profiling do very well on this site. There are many excellent artists on GCU who just won't get the exposure without "playing by these rules."
 
I'm ranting today, sorry. . . must be this 25th snowstorm of the season, the price of gas, heating oil. . . yet another friend diagnosed with cancer.  I wonder if it's okay to pick a blank card of an artist and inside text from another card by the SAME artist?  Corrie- want to chime in on this one?
 
 
 
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Corrie_131338
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Re: Frustrated ... with Categories
Reply #6 - Mar 16th, 2008, 1:10am
 
Harry, there is a link at the bottom of the page that says Paper Card Categories. Click it - it will take a couple of moments to load - and you will be taken to a page that displays all the categories and sub-categories. You may find this feature useful. It will also show you which categories you have cards in, and which categories are lacking cards.
 
Ernestine, I honestly don't think Harry's card was rejected from the Thinking of You category just because it lacked text on the front of the card. As I understand it, it had no text on the front *and* was blank inside. Cards with a purpose (like Thinking of You, Birthday, Wedding Invitation, etc.) should state that purpose, either on the front or inside verse. If blank 'any occasion' cards could be inserted willy nilly throughout the categories, GCU would soon be in a muddle, and what would be the purpose of categorizing them in the first place?
 
As for blank cards that can be used for any occasion, we do have a couple of categories that suit.  And if your blank card has a religious theme, for example, you could also put it in the appropriate category under Collections.  
 
I'll say that we've made the majority of our sales - and bulk sales, too - from specific searches, either on-site or via Google, AOL, MSN, etc.  
 
There's nothing wrong with all occasion cards, but if that's what you're going to design, I suggest you pay particular attention to your keywords. Doing a site search for "all occasion" yields more than 500 cards, for example. 'Any occasion' gets more than 700 hits. And 'blank' gets 6000+!
 
As for switching inside verse... I don't see why not. Customers can change the inside verse at will, after all, and we have no say in what they choose to put in there.
 
Corrie
http://www.corrieweb.nl
 
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Norval_132688
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Re: Frustrated ... with Categories
Reply #7 - Mar 16th, 2008, 1:16am
 
Hi Harry,--From fellow frustrated--just can't seem to get the hang of it. Of course
this is coming from a guy who four months ago heard  'POD' would have thought  
they were talking about a new disease!  ........Hi, Ernestine, will get back to you.  
this has not been the best of weeks, our little communitys bank crashed and was closed last Friday!  ..............Norval
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Janie_133125
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Re: Frustrated ... with Categories
Reply #8 - Mar 18th, 2008, 6:20am
 
Harry,
 
I wonder if your problem might be addressed with the use of your key words. I don't recall GCU changing the key words on my cards. I personally use blank cards when I purchase greeting cards.
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Teri Francis_131425
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Re: Frustrated ... with Categories
Reply #9 - Mar 18th, 2008, 9:10am
 
Seems many of us are feeling frustrated with GCU right now.  I don't know if it has to do with the "testing" that GCU is doing -- I've been assuming that's the case -- but I've been looking for an answer to some problems I found and brought to GCU's attention almost two weeks ago.  I decided not to post it on the forum to give Shaun and the programmers a chance to look into it without getting peppered (or hammered) by emails and posts.  But I think at this point, y'all ought to know about it.
 
I noticed that at least two of my cards were NOT showing up in the categories I had ascribed to them at several of the reminder services ... BestReminders, BirthdayReminders, DateBoxx, etc. ... and of the ones that were showing up, I couldn't understand why one of my cards (within an age-specific category) which had no sales was ranked higher under "Most Popular" than another card of mine in the same category that has multiple sales.  Go figure that one.  That's another problem altogether.
 
Anyway, I did some research to see if other cards were not showing up ...  There are LOTS of cards not showing up in the categories where they should be at the reminder services ... not just mine ... could be yours too.  I don't know about the rest of you, but the majority of my sales come from the reminder services.  I was pretty upset that we spend a lot of time going through a cumbersome process to profile and categorized our cards ... only to learn that the customers shopping in those categories may never get to see them because they're not there!
 
In the age-specific category 75 Birthday there are 41 cards at GCU and BigDates, but at all of the other reminder services the count is 30 ... that means that 10 cards other than mine are not available for customers to find.  Check out 25th Birthday ... at GCU/BigDates there are 50 in the category, but only 37 in the same category at the reminder services ... 13 cards missing from customer view.  This same thing is repeated over and over again, sometimes it's only 1-5 cards missing, other cases it's 10-14 cards missing.  Now, that doesn't sound like a lot ... unless it's one of your cards that's not available for customers to see or buy.  I double checked and rechecked my GCU module settings, so this is something that can only be fixed by GCU and its affiliates.  And btw ... these are not "new" cards that just haven't made it into the system yet.  These cards have been up for over 5 months ... and the ones I just put up seem to be showing up.
 
Shaun updated me last week that the programmers are looking into this.  I told him there was no hurry as far as I'm concerned because I'm not sure about my future with GCU, but for the rest of you ... if you are not seeing sales or activity on certain cards, it may be because no one at the reminder services can find them.  
 
Here's a broader example of what I'm talking about ... open up 3 browsers -- 1 with GCU, 1 with BigDates, 1 with BestReminders or BirthdayReminders ... then look at the number of cards in each major category.  
 
If you look at the numbers associated within the sub-categories under each main category, you'll start to see how many cards are miscategorized, not at GCU or BigDates, but at the other reminder services.  
 
After hours and hours of searching, I finally did find my 75th birthday card ... under  BIRTHDAY>>Age-Specific>>Other Years.  I think many of the "missing" cards may be found in generalized categories like this.  I've been very disheartened and reluctant about submitting more cards because of this and some other problems that may be going on.  
 
It nearly breaks my heart because I love GCU, and I so truly want to see them succeed now and in the future.  But it seems that many contributors are being disadvantaged in too many ways, either by technical glitches, testing of new modalities in marketing, or other matters for me to feel very "Rah! Rah!" right now.  For the last month or so, I've been at a loss to figure out which end is up here.
 
Hopefully, Shaun and the programmers will have some answers and a fix for this soon.  But since a lot of folks get stressed out about putting their cards in the right category, you may want to check all the sites where they are marketed to see if or where they are showing up.  
 
Geez ... this makes me sad.  cry  GCU, we want to give you our best work to sell, but please, play fair with us.  
 
Teri
 
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Teri Francis_131425
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Re: Frustrated ... with Categories
Reply #10 - Mar 18th, 2008, 9:23am
 
Quote from Corrie_131338 on Mar 16th, 2008, 1:10am:
As for switching inside verse... I don't see why not. Customers can change the inside verse at will, after all, and we have no say in what they choose to put in there.

Corrie
http://www.corrieweb.nl


 
Corrie ... as always, you are spot on.  I don't think any of us would mind what a customer wants to put inside a card ... as long as they are buying cards from GCU.  I gave a lot of thought to this about a month ago ... personally I would not be upset at all if a "Customer" wants to take an inside verse from one of my cards and put it in another card, even a card from another artist.  I would only object if another GCU artist did so for the purpose of marketing their cards in competition with mine.
 
@ Ernestine ... we all need to vent sometimes.  And I think you brought up some good points.   Smiley
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Harry_132595
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Re: Frustrated ... with Categories
Reply #11 - Mar 18th, 2008, 10:04am
 
Thanks for all the input and suggestions folks ... I've been taking everyones suggestions into consideration.
 
And Sue ... thank you ... but I really don't know anything of the kind ...  I just keep trying.  
 
It's also nice to know other folks here like blank cards too.  Personally I think it would be nice to have a site where folks can just browse through images to put on cards.  Smiley  Is there one??  I sent a note card one time that all I could write inside was ... "I saw this pretty picture and thought you might enjoy it to."
 
I'm sorry but when I wrote my comment on Friday I think I was reacting, maybe over reacting, a lot to this phrase in the approval e-mail "Consider adding occasion specific text to the inside of your cards to give them a real purpose and resonate with shoppers."  WOW, I couldn't help but read that as saying my cards have no real purpose and don't resonate just because they aren't occasion or whatever specific.  That really got inside and just irked me.  And I realize the person who wrote that might have just been trying to be helpful.  
 
But I thought about that real hard this weekend and here is the purpose of my cards ...
 
To simply BE a nice card, with a nice image or design, that just MAY resonate with a shopper depending on how THEY are feeling, what THEY are thinking, what THEY are looking for, and most importantly what THEY want to say.  With or without words, and whatever it may be.
 
I fully understand this is not the kind of place where people browse through cards ... they click mechanically through categories to find that pre-packaged thought.  So be it.  I'll keep on creating my odd little cards and putting them in places as best I can.
 
The three cards in question have been re-categorized. 2 are now in the "thinking of you"  and one in "missing you" ... along with a number of my other blank cards that got approved in those categories no problem at all.  How did I do that?  Well ... the fact is you can put a card anywhere after it is approved and to placate the management I added some text in the innards ...  
 
Thinking of you??? Heck no!  I got a line of ... "Forget you ..... NOT!" cards  Grin That's sorta like thinking of you ain't it??? LOL
 
I dunno folks at GCU, I think we may end up butting heads here ... because I am going to try to get up on here the kinds of cards I want to do ... what can I say I like the way you print and I do some things that I think deserve to be printed nicely.  And maybe just maybe there is someone out there who will stumble across them and like them too.
 
I think it's interesting ... I've only sold one card here ... I've bought a lot but only sold one to another person.  They bought 15 of them at Christmas.  I was thrilled ... it was my first big sale anywhere. (Then I sold 50 on Zazzle LOL).  I think I had maybe a half dozen cards up then.  Most said Merry Christmas, Seasons Greetings or Happy Holidays.  Which one sold?  None of them.  The one that sold had the image of the gothic window on black and simply said "Peace" below it and not a word inside.  
 
There are other folks who are looking for odd little cards ... not just me.  I'll gladly sell to them.
 
Thanks again folks ... I really do like the back and forth on here!
 
 
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Mindy
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Re: Frustrated ... with Categories
Reply #12 - Mar 18th, 2008, 12:24pm
 
Hi Harry,
You've gotten some very good advice from your peers here.  The bottom line is you are more than welcome to create blank cards and put them in the Blank Card category as well as the appropriate related Collection category (ie: digital art, flowers & garden, coloring book cards, etc.)
 
Go ahead, call our thinking narrow.  You're actually right on.  GCU is designed and sales are proving that "cards with a specific purpose" sell best.  And since we've got "unlimited shelf space" we can get really specific, more so than any traditional card store.  That's our niche.
 
By no means does the card reviewer's comment imply that your cards don't have a purpose and your lovely art won't resonate with a buyer.  The comment supports that most shoppers are coming to shop with a purpose - must by 50th birthday card for Mom.  Shoppers are on a mission and it's in the best interest of your cards to get specific if you're looking for sales.  
 
Since chances are low that a shopper will wade through over 3,00 blank cards, they're likely to use search. So, if it pains you to add text to your cards inside or out, focus on your keywords like Corrie suggests.  Get specific in describing what the image/art is so the shopper looking for that subject or image will find it via search.
 
Cards that speak to a specific occasion or holiday will get more exposure.  When profiled they can get suggested in email reminders and get in front of the right people at the right time.  Cards with inner verses get higher ranking both on page views and in email reminders.  This is a wonderful venue that non-occasion cards miss out on.
 
The Card Category list (you must be logged in) you want to look at for those with 0's and where your cards reside is in the footer as well as under Reports & Analysis >> Card Categories:
http://www.greetingcarduniverse.com/community/dir_map.asp?a=1
 
Hope this helps  Smiley
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Norval_132688
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Re: Frustrated ... with Categories
Reply #13 - Mar 18th, 2008, 1:12pm
 
I agree with you all.  Teri, I've also checked this out and what you said is happening
constantly.  Check the keywords in your stores [ if any persistant customer can run
 the obstacle course to get in ], you click on a key word and half the time it pulls up nothing there.  Also, Mindy, you keep telling us be more specific, yet one can only
put age specific and not combine it with relation specific.  I tryed to tell Shaun [I don't know whether he receved the message],  If I'm shopping for a seven year old son card, I don't have the time to look through upteen hundreds of age seven
general cards [I'll just click off, that is the beauty of online shopping from a consumers view]  What few cards I've sold have been through the reminder services or very specific google searches, so quite putting obstacles in our way.
 Everyone is complaining about foot trafic in our stores, the best thing GCU could
do is link us with the reminder services.  If you can link a sale from a widget to a
specific artist, you could do this with the services [Bigdates etc,] otherwise GCU is
just a very large on call artist stable!
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Ernestine_131365
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Re: Frustrated ... with Categories
Reply #14 - Mar 18th, 2008, 3:37pm
 
Terry-
 
     I thought it was just me, but I have noticed many of the same things you spoke of, but just didn't have the time to pursue it more diligently. I was hoping the new year would bring changes that would benefit artists (and sales) and I must say, I've been disappointed, too.  
     I've been creating cards, but hesitating on putting them all up, hoping there will be a better way to organize the galleries/shops.  (I have a a difficult enough time organizing less than 50 cards!)  I know many keyword searches on other "gallery" sites are much more efficient in finding images.  I believe GCU could learn something from those sites.  If they want to offer a card site where a shopper can "find what they're looking for,"  they should be able to direct them accordingly, not just push them towards the "same-old-same-old." (I Think that is what this whole "most popular" c__p is about.  I believe the cards that aren't as "popular" aren't showing up. . . perpetuating the situation.)
     I think what we all have to realize is that GCU is part of a much bigger organization/s and do not have the "power" (for lack of a better word) to make changes just like "that!" (snap!).  I think we've seen that with requests dependent on the printing partner (ie: print on back, templates, etc) and other "parent" company issues like, "Why isn't the GCU web site on the cards?" And of course the whole category and relationship profiling is dictated by the reminder services.
     I still "believe in" GCU and want so much for it's success.  There are such wonderful folks here, talented artists and writers, responsive administrators. . . producing a good quality product at a decent price.  I'm sure addressing these issues will be beneficial to all.
 
-Ernestine
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