In an effort to highlight and differentiate custom front cards from standard cards for shoppers we have added a new graphic to custom front card thumbnail images.  You will now see a little "Custom Front" image and arrow.
 
For example see here on the Name Specific Birthday card page:
http://www.greetingcarduniverse.com/name-specific-birthday-cards
 
This will help shoppers to identify at a glance which card designs they can change on their own.
 
This is just the first step in a plan to better differentiate custom front cards.  We are going to further call attention for shoppers what elements of the cards are customizable as well as boost custom cards exposure.  
 
We have a few and will add more >> Custom / Personalized subcategories however we feel relegating custom cards to these categories does not give them good exposure.  If someone is looking for a custom card they are more likely to use the onsite search "custom".  And now with this graphic we think the card is best served when residing in its occasion specific category.  
 
We still encourage artists to create multiple versions of a custom front cards showing variety of relations, ages, names, etc. even though the shopper can change it to anything they want for several reasons like:
1. some shoppers want to buy quickly - ready made, as is
2. search engine and onsite search will only find cards for what they ARE, not what they could be with changes (2nd birthday, 3rd birthday, Sister, Mom, Aunt, etc).
3. better visibility when residing in more than 1 category/subcategory
 
We'd like to encourage artists when creating new cards to think about if their card is best served as a standard or custom front card.  Is there added value to allowing the shopper to edit the front?  Is the design such that works well with the custom front options?  Or is the design too highly stylized?
 
We do have on our wishlist from prior requests:
1) more custom front card fonts  
2) matching custom front card fonts to inside verse fonts
 
Let us know if you have any questions and what you think of this new graphic.  

Love the new graphic!!! I really appreciate all of your efforts to make GCU a frontrunner in online greeting card sales! It is such an honor to be a part of this company in my own little way.

I saw the new notices before reading this email, and they caught my attention immediately. Great way to help the shopper!

The graphic is nicely done! It's noticeable but not gaudy.  
 
I'm sort of hoping that you have a version of the wish list that is longer and you just posted the mini version. I would really, really like to see the safety zones while creating the custom front. Please see http://www.greetingcarduniverse.com/forum/yabb2/YaBB.pl?num=1323890645 for details.

Looks FABULOUS!  No problem on the creating, I've tended to do this already since I use the custom front text option a lot
 
GREAT JOB TEAM GCU!!  

This has got my creative juices flowing. Fantastic

Great idea!  I love it!  Anything that makes shopping easier for the customer is a super addition to GCU!
 
Thanks!
 
Penny

This is great!  Will the new graphic also be visible to the shopper when he/she is shopping inside a store?
regards, Cisillia