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Reviewers asking us to CHANGE ART or PHOTOs (Read 7933 times)
Donna_137698
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #30 - Feb 10th, 2011, 8:37am
 
well, after admission that some of the reviewers are not qualified, then this really becomes a problem when it comes to rejections because now I'll really be scratching my head on why a card is rejected.
 
Setting guidelines on what is acceptable is obviously something we will need then - as mentioned by Denise... do we refocus as illustrators/designers vs artists?  Do we have to have our work fit into neat little boxes now?  I NEED to know because I'm totally dumbfounded now  cry
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Pamela_135500
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #31 - Feb 10th, 2011, 9:09am
 
Hi Donna,
 
I am sorry perhaps I misunderstood your point.
 
I don't see how they can set definitive guidelines based on an artistic, illustrative or photographic quality (unless the no-brainers already mentioned), the marketability of the overall design would be the judgement call that I can see, but perhaps I am missing something. Thus a rejection is simply we don't think it will sell, nothing to do with judging the artistic or other merits of the card or the artists ability.
 
When I send in a design I am not expecting an artistic evaluation or judgement on my work, purely a 'do you think it may be marketable'? If they reject it, they reject it. This seems to be how the stock sites operate, there is a level of technical criteria to be fulfilled but sometimes it's as simple has thanks we have enough of that subject.
 
Pamela
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Tom_133317
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #32 - Feb 10th, 2011, 9:20am
 
Remember, these are "return for edits," not denials.  
 
I have had some cards returned because the photo I was using appeared "dusty" or scratched to the reviewer.  I was grateful to have them returned so I could improve their marketability.  
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Pamela_135500
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #33 - Feb 10th, 2011, 9:38am
 
You are right Tom these are 'returned for edits', thanks Smiley the reviewers do give us the opportunity to make changes and frequently offer suggestions that in my experience also, have been quite within reason and in many cases have vastly improved my original design.
 
The reviewers WANT us to have successful designs, that equals more sales for GCU, and more sales keeps them in a job too! They are our allies, not the enemy.
 
Pamela
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Ernestine_131365
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #34 - Feb 10th, 2011, 9:39am
 
Quote from Tom_133317 on Feb 9th, 2011, 7:03am:
Just to clarify ... in prep for an upcoming video I'm doing on making marketable cards, GCU has shared with me some card images they are forced to look at and make decisions on.   undecided

1.  Home photos way out of focus, poor lighting, and crooked (not by design).
2.  Art that is crinkled and/or folded, and right from a scanner with no centering, sizing, or cropping.
3.  Hand written front text right on the art in ball point pen or marker.
4.  Visible tape used to hold art or text to a background, scanned, and uploaded.

They many times expect GCU to take these images and "fix" them for them.

I think we can agree these type of images should not just be stamped "APPROVED."  They should at least be returned for edits.

 
. . . crinkled paper? home photos? handwritten text? visible tape?  Didn't stop a customer from buying 145 of these!   http://www.greetingcarduniverse.com/-Sisters+Vintage+Airplane+Birthday-greeting+ card-193381?pid=193381&ref=cb_card_title
Look, I will always be the devil's advocate here and I didn't mean to cause such a big stir (or did I?)  I had toned down my language for the public forum, but as my personal note to the reviewer was made public, I will make a public apology. . . but not a retraction.  
 
 embarrassed Sorry! to the reviewer I reamed out and to Mindy and GCU staff and thank you for reviewing and approving the cards.  embarrassed
 
This all came on top of other recent (non-GCU) situations where artists were being relegated to the bottom of the food chain, disrespected and disenfranchised.  I'd had it and it showed.
 
The economy sucks right now and that is just as prevalent for artists as for anyone.  Twenty five years ago I had a staff artist job for $25 an hour with great benefits. (Luckily, I paid off my student loans THEN!) Now I can hardly find an $8 hr job to supplement, let alone one with health benefits (which as a cancer survivor I can hardly afford on my own - preexisting conditional an' all).
 
Art is what a DO.  It's my life and my livelihood.  Not a pastime in retirement, not something to fill spare time and not something I do "for fun," (though often it is, of course, most of the time it's hard work)  I am glad to see support from fellow artists, photographers and designers here.  More to say, but I must run . . . day job - 40 mile commute in the snow!
 
'e'
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Petra_Katrine_137769
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #35 - Feb 10th, 2011, 9:54am
 
I still haven't heard back on the issue that became part of this forum almost a week ago now.  Clearly, it's a very hot topic just from the number of responses to it.
 
I would LOVE to hear back with a concise reason besides "confusing", so I can plan future photos of my girl to meet the criteria and avoid delayed approvals, as it profits both parties to speed things up.
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Petra_Katrine_137769
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #36 - Feb 10th, 2011, 9:57am
 
Quote from Doreen_137017 on Feb 8th, 2011, 7:09pm:
I've listened in all day to this thread and just want to throw my opinion into the pot...

Something that is often forgotten it seems is that GCU IS NOT a typical POD site...the review process alone speaks to that.  With that being said, it is their right to decide what to stock on their 'shelves' and what they won't.  It is no different than making a submission to a licensing agency and having your work rejected because it doesn't fit their marketplace, or for that matter Walmart choosing not to stock a product because they couldn't sell it.  It's not just you who makes an investment in time to create a card, the GCU staff makes an investment in resources too.

Zazzle and Cafepress are typical PODs...put anything you want up and go market it to see if you can sell it...they could care less.  And by the way, they don't market your work, you do.

Imagekind and Redbubble are art for art sake sites...put anything you want to call art on the site and offer it for sale.  Again they don't market your work.

GCU is a GREETING CARD company.  If you think they are tough, go submit your designs to any of the hundred out there that require submission and then you'll understand that greeting cards are a product not an art form.  Not all work is suitable for greeting cards, that's the business and they have a right to decide what they will have in THEIR STORE.

You don't pay for the store, you are simply licensing your design for a percentage of the sale.  If a card you made is rejected by GCU but you think it will sell, go sell it somewhere else that's why we have choices.

This has not been a paid advertisement  Grin

 
Thanks for the reminder, as it's necessary.  I haven't visited some of the sites you mentioned, but am a member of Red Bubble and must mount my ad campaign so I FINALLY get sales there. Thanks again for the heads up.
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Colleen_131607
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #37 - Feb 10th, 2011, 9:58am
 
Quote from Pamela_135500 on Feb 10th, 2011, 9:09am:
Hi Donna,

When I send in a design I am not expecting an artistic evaluation or judgement on my work, purely a 'do you think it may be marketable'? If they reject it, they reject it. This seems to be how the stock sites operate, there is a level of technical criteria to be fulfilled but sometimes it's as simple has thanks we have enough of that subject.

Pamela

 
Well said Pamela.
 
I have to say the stock sites are killers but there are not subjective comments as exhibited by responses to original posters examples (which were simply wrong incidentally). It's easy enough after many hours of work to get fired up with "evals and denials" but on stock sites it's "in" or it's "out" generally. Generally I spit out my curse and walk away or try once to fix what they want. Surely, it is not changing main elements within photographs. If they don't like it, they slap the composition or too many of this type label on it with denial.  The key difference there is that I get my response within a day or so while the shiny image may still be worth my time and effort. And generally, without the long wait and frustration heaped on top of it while waiting, usually I can step back and agree with them objectively or on occasion still, chalk it up to idiot review. But no hard festering feelings grew because the denial didn't come with reviewers opinion of my "art" blaring out in their response after weeks of waiting for it.  
 
Tough situation here. If reviewers are peers and use opinionated statements in their returns, then resentment is going to grow and be enhanced with current long waiting period. If staff did the reviews (which would be my ideal)....Good God we'd be waiting longer (no harm intended but methinks there are only a few of you dedicated to the card end of things). But....GCU also tries to maintain the community feel. Heaven knows they let us come in here and vent often enough, biting their tongues many times I'm sure. But if reviewers are in that same community....messy. There are times I think I know who the reviewer is on a particular card. That shouldn't happen.  
 
Just thinking out loud..  I don't know...perhaps a more standardized set of responses would be better without a hint of opinion of a peer slipping in. Stock sites also give a link with what those standard responses could mean and whether they are worthy of additional rework or not. Again...just thinking out loud. Maybe it would speed the system up so us villagers wouldn't grab our torches so quick too.
 
Ernestine, read your messages
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Petra_Katrine_137769
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #38 - Feb 10th, 2011, 10:16am
 
I'm with Donna.  We need to separate a forum strictly for critiques.  I centered my image BEFORE I took the photo, so I know that isn't the issue.  Donna kindly removed the sofa arm, which again I admit needed removing, and still the 'distracting element' issue arose.
 
I prefer words like, too bright or too contrasting to 'distracting' because those words describe the problem.  Distracting just means your eye wasn't drawn to the subject, in this case my dog.  If it wasn't, why wasn't it?  I NEED TO KNOW so my future submissions sell well, both for GCU and for me personally.
 
It's very discouraging to see that the only clicks I get are on cards that haven't sold and most of THOSE are either me coming in to edit them/create a new card with the same image; or Donna coming in to offer her constructive opinion on what's working and what isn't in her eye.
 
I'm still brand new as a professional at any online enterprise, I took a few college courses in basic business management, and helped my mother run several retail concerns as a kid.  I KNOW why this is a commercial site but don't know WHY the card in question was deemed 'unsalable' without a test run to see if it was or not.  I strive for an utterly professional product because I want it to attract buyers, that IS the point of this site after all.
 
I look forward to your critique via private message, Mindy.  I could really use the insights you'll provide.
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Doreen_137017
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #39 - Feb 10th, 2011, 11:12am
 
As a professional photographer, I would guess that most 'technical issues' that GCU may point out will be on photographs.  When I started out many, many years ago there wasn't an internet, so it was camera clubs and the Photographic Society of America also had traveling portfolios where your work was critiqued by more experienced photographers.
 
Though I think it would be fun to have a place here to critique, again that isn't what GCU is about.  New photographers, or those new to exposing their work to the public should seek out critique sites where they have people who will offer critique in terms a photographer not only understands, but can learn from.
 
When I finished my training in photography and had graduated, I spent years having my work critiqued through many of these venues.  In today's world, it's really easy now because these groups exist online.  In my opinion, it's a critical learning process for a photographer.  I spent 4-years in college studying photography, yet every time I sought a critique, I learned something that school hadn't taught me.
 
Anyone who is a member of Redbubble for example can join many groups which specialize in critique and guidance to make a photo better.  Someone in GCU's position can identify a photograph that doesn't have the 'it' factor, however they are not trained photographers and therefore can not give the technical advice on how to improve or re-shoot that photo, only experienced photographers can do that.  We see things through the eyes of a photographer.
 
For example I see a lot of photographs on Zazzle that were put up because the photographer thought the subject was great, however I can stare at that photograph for several minutes before I can identify what the subject was supposed to be...the toad or bird that is behind or in the middle of a bunch of branches or grass.  
 
Just my thoughts and it's meant to provide a helpful option to anyone wishing to seek critique on their photographs.
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Petra_Katrine_137769
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #40 - Feb 10th, 2011, 11:27am
 
Doreen, the card in question is 764523.  I think it's a clear, beautiful image of my beloved lady asleep on the afghan I made for my husband a few years ago.  I love her and she's sleeping on a symbol of my love for my husband, so I thought it made a great card.
 
If it isn't, would you mind telling me why?  You're a trained photographer, whereas I've gotten most of my training taking pictures with a few art classes in college.  If there's something missing, I'd like to know what so I can make sure it's in future images.
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Doreen_137017
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #41 - Feb 10th, 2011, 11:41am
 
Quote from Petra_Katrine_137769 on Feb 10th, 2011, 11:27am:
Doreen, the card in question is 764523.  I think it's a clear, beautiful image of my beloved lady asleep on the afghan I made for my husband a few years ago.  I love her and she's sleeping on a symbol of my love for my husband, so I thought it made a great card.

If it isn't, would you mind telling me why?  You're a trained photographer, whereas I've gotten most of my training taking pictures with a few art classes in college.  If there's something missing, I'd like to know what so I can make sure it's in future images.

 
Hi Petra,
 
I'm more than willing to give you my critique on your photograph.  Do you want that here or a private message?
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KC_141411
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #42 - Feb 10th, 2011, 12:02pm
 
[quote author=Donna_137698 link=1297188972/0#14 date=1297219598]
Mindy, why are cards being returned?  We rarely if ever hear of those issues?  Are customers complaining about content on the cards or printing issues that are out of the hands of the artists that generated the images?  Are the returns coming from particular artists who might do well with some tutelage or mentoring?  If the bar is to be raised on the artists, will the same be done to the reviewers?  After all, it's taking SO LONG now to get work reviewed.  Mindy, you admit some of the reviewers are not qualified.  What's being done about that?  Sorry, I have to ask since I feel we are being chewed out here for calling into question why the ART is now being put into question.
 
Hello Donna,
 
As a customer Support representative I thought I would step in regarding this matter. Mindy will be addressing the rest as soon as she can.  
 
What cards are being returned? The reason you rarely hear of these issues, is because orders are rarely returned. That is not to say that returns never happen though. If a order is returned due to a spelling error or possibly blurry image, the artist is notified and the card is returned and suggested corrections be made. (note: returned & suggested corrections be made. Not rejected!) If there is a printing issue the error is corrected and the order is replaced. Customer satisfaction is very important to us and I'm happy to be apart of it!  Grin    
 
KC
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Donna_137698
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #43 - Feb 10th, 2011, 1:35pm
 
I thank everyone for the added insight, especially you, KC... my questioning the returns is because I am really striving to do my utmost... if there are things I'm potentially missing, then I want to know about it so I can make a concerted effort to avoid it.  Are my photographs too plain?  I think I know enough of the basics.  Sadly, there are local camera clubs but many are just old folks with nothing better to do - just spending time taking pictures together and perhaps led by a knowledgeable person who isn't going to be able to focus just on me because I'm doing it with more serious intentions.  The flip side is not being able to buy into classes.  I'm currently unemployed and cannot afford to take classes.  Anything I've learned about photography has been on trial and error and the occasional feedback more or less from friends and attempting to learn from a wide variety of websites on the topic.  I did join one online group and all they did was ream me left and right on every submission made - more or less telling me I'd never accomplish anything with a camera - that my work 'sucked' - no feedback beyond that, no suggestions to improve, no nothing nada.  Discouraging - you bet!!!  Did it force me to up my ante?  NO!!!  Why?  Because I couldn't get a straight answer or suggestion on what to do to improve.  So, if the images made me happy, then that was that... to heck with their opinions... and when I expressed my displeasure with the rudeness of the group, I got told off that if I was out there only for fun then I'd never learn anything.  Well, excuse me - but would you learn something if the only comment made was your image/work "sucked" and there was no quantification/explanation made as to why?  I think this is where Petra and myself are very concerned.  We don't want to be wasting our time and GCU's - we do have a goal in mind - to make salable items.  YET, our views on our art might differ from the desires of GCU.  What will comprise a quality salable image (and I'll stick to the photography end of it since both Petra and I take pictures).  I think we both have learned that the basics Tom mentioned are obvious issues/no-brainers - but where do we go from there?
 
Just so everyone knows, I take the reviews seriously as a reflection of the quality of work I'm making.  If my work is simply just being approved or questioned due to unqualified people, then this isn't going to promote salable items.  It will end up being a vicious cycle that goes no where.  
 
I didn't mean to cause an uproar either - I'm desperately trying to learn.  Mindy mentioned returns of cards - I'm serious in wanting to know in seeking information on what I can do as a member here to avoid such issues on my end of things.  I'm not trying to be a snit or thorn in anyone's side.  I might come off harsh as I have before - but it's all with the best of intentions.  I will continue to learn and grow if people can tell me I'm on track - and if my work is too plain/boring/simple, then what can I do to make my work "pop" so that I too can provide a top notch product that will help stand out from the crowd.  
 
I KNOW how important it is to make a customer happy.  I paint horse figures for people - my commissions are done as a partnership between myself and the client.  Ask any of them what a nutcase I am in being certain I am going in the right direction.  Ask them how many times I'll send images of the piece as it progresses to be sure I'm hitting the mark towards the end result of the piece.  There is a piece of me in every creation I make whether it's a photograph, a painted horse figure, or a card for GCU.
 
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Petra_Katrine_137769
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Re: Reviewers asking us to CHANGE ART or PHOTOs
Reply #44 - Feb 11th, 2011, 7:51am
 
Quote from Doreen_137017 on Feb 10th, 2011, 11:41am:
Quote from Petra_Katrine_137769 on Feb 10th, 2011, 11:27am:
Doreen, the card in question is 764523.  I think it's a clear, beautiful image of my beloved lady asleep on the afghan I made for my husband a few years ago.  I love her and she's sleeping on a symbol of my love for my husband, so I thought it made a great card.

If it isn't, would you mind telling me why?  You're a trained photographer, whereas I've gotten most of my training taking pictures with a few art classes in college.  If there's something missing, I'd like to know what so I can make sure it's in future images.


Hi Petra,

I'm more than willing to give you my critique on your photograph.  Do you want that here or a private message?

 
Here is fine, as it will help other artists too.
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