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Keyword Consistency (Read 2072 times)
Doreen_137017
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Keyword Consistency
May 9th, 2010, 10:14am
 
Hello GCU Admin...
 
For those of us who have only been here a year or less, we often look at the cards in a given category that we are designing for to see what is acceptable for that category.  Many times however, our new cards are returned to remove certain keywords or suggested that they are not specific enough to be approved in that category when the Most Popular cards in that category have the same keywords and or 'concept' that we are told we can't have.
 
Here is an example; I entered a Thank You card into the Occasions>>Thank You>> Wedding Attendants>>Bridal Party>>Being in my Wedding>>General
 
I noticed that bridesmaid, groomsman, wedding planner, best man were used by the most popular in this category, it made sense to me, so I added those to my keywords...I however was told to remove them because it could confuse the customer.
 
I understand that GCU has grown and you continue to try and refine and improve your processes...I applaud that, however you really need to spend the necessary time to enforce the changes to these processes across the board.  It is frustrating to spend so much time researching how to make a card for a specific category based on what has been approved for that category only to have it returned for edits when others in that category were approved.  Please figure out a way to go through the cards in all these categories and apply consistency.  I realize many of these cards were created long ago, and that only a handful of artists pay attention to the forum, but that doesn't mean these cards shouldn't be moved to more specific categories or have the keywords corrected.
 
A message from a slightly frustrated artist  Grin
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Penny_134243
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Re: Keyword Consistency
Reply #1 - May 9th, 2010, 7:10pm
 
Hi, Doreen,
 
This is an excellent point that you've brought up.  In looking at the category that you mentioned, I see that one of my cards had keywords which are probably inappropriate the 'general' category (florist and clergy were two that I had there,) but at the time the card was made, about 400,000 cards ago (can you imagine) the keywords were okay by the review team, because we didn't have as many subcategories as we do now.
 
Anyway, I totally agree with you, and took those keywords out.  So, thanks again for bringing this up.  Smiley
 
And, if I may, once again, be super annoying, and I do apologize for using your discussion for this, but, I think that we're talking about a very similar issue here, then I would like to call attention to this forum posting, started by Rod, and added to by me, asking about keywords as well:
 
http://www.greetingcarduniverse.com/forum/yabb2/YaBB.pl?num=1273179195
 
The issue is fairness.  It's not right that some artist can use certain keywords and others are either asked to remove those same keywords, or have them removed by reviewers!
 
Thanks, Doreen!
 
Penny Smiley
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Doreen_137017
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Re: Keyword Consistency
Reply #2 - May 9th, 2010, 7:45pm
 
Hi Penny,  
 
No problem and you are correct, that is all part of the same discussion.  I was in Process Re-Engineering in the Aerospace world for several years and I realize that it is a big undertaking for GCU to have the thousands of old cards re-reviewed, however in this situation and environment it is in no way fair to the artists who are now creating cards to have GCU say what they have said in the past "from this point on".
 
The reason this is unjust is because in the situation here at GCU, those old cards with keywords that may no longer be allowed in that category or those cards in a general category that should now be in a more specific category are taking the front page positions and are the cards most likely coming to the forefront in searches.  Asking the artists to do this housecleaning will not work because of the 3,956 (at the moment) artists on GCU, in the year I've been here there is probably only about 100 who have ever tuned in to the forum.  GCU must figure out a way to force the review or develop a process to clean these cards up that is separate from the goings on of everyday life here.
 
I appreciate the backing Penny, makes me glad I am not alone  Grin
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Norval_132688
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Re: Keyword Consistency
Reply #3 - May 9th, 2010, 10:28pm
 
I'm looking at it from a different angle having a lot of old cards before the new catagories.  I would give anything to be able to put them in the new catagories and have approached the subject several times on how to do this never to hear back.  I guess they are just locked into the old system forever?!
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Penny_134243
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Re: Keyword Consistency
Reply #4 - May 10th, 2010, 7:56am
 
Quote from Doreen_137017 on May 9th, 2010, 7:45pm:

I appreciate the backing Penny, makes me glad I am not alone  Grin

 
I completely understand, Doreen.  I've been feeling that way myself on some issues lately.  Sad
 
For Norval:
 
There is the Misplaced Cards thread (Under Creative Collaboration) for requesting that our cards be moved to another category, however, I made a request on April 16 and the cards have still not been moved.  Sad
 
Here's the link if you would like to make a request:
 
http://www.greetingcarduniverse.com/forum/yabb2/YaBB.pl?num=1237234887/154#154
 
Then I asked a question, here under Support to see if we're still to use the Misplaced Cards thread for requesting category changes, and Mindy said yes.  But, no one ever moved my cards:
 
http://www.greetingcarduniverse.com/forum/yabb2/YaBB.pl?num=1272065490
 
So I'm feeling pretty disappointed in my GCU experience at the moment.  Sad
 
My main disappointment is that other artist have started a new discussion, just to request that their cards be moved, and got the cards switched in a snap.  
 
Not sure what to make of any of this, actually.
 
Penny undecided
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Pamela_135500
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Re: Keyword Consistency
Reply #5 - May 10th, 2010, 8:21am
 
Ladies,
I wholeheartedly agree there is a definite problem here with this keyword issue.  
Just this morning I was working on Father's Day cards and came across the same thing. If a customer searches on a particular derivative for Dad or Grandpa (even on a search within the Father's Day category) they cannot find cards specific to that name because that keyword is diluted with cards that do not directly address that term. For example search Papa fathers day in general or Papa within the Fathers day category. The customer has to read every one to find the few Papa cards amongst approx 200 cards.
 
I do not know how GCU even starts to go about correcting the issue with earlier cards as there are so many, but it does leave those of us adding cards later with the problem of our cards not being easily found even on a search, and the customers having to wade through cards that don't have the specifics they are searching for.
Yes very frustrating Tongue
Pamela
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Kathy_131728
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Re: Keyword Consistency
Reply #6 - May 10th, 2010, 8:53am
 
Perhaps a quick fix to improve the customer experience might be to give priority to titles instead of keywords.  If what the customer is searching for is in a title that card appears before any other cards that just match on keyword.  This would not solve all the issues, but might improve the customer experience in a case like Pamela mentioned.
Kathy
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Pamela_135500
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Re: Keyword Consistency
Reply #7 - May 10th, 2010, 9:04am
 
That makes sense Kathy,
Is there a way to have two levels of search perhaps. undecided
A quick search that searches the keywords and another narrower search that searches the Titles or something like that.
Most shoppers are used to drilling down to narrower search options.
 
Pamela
 
PS I think Tom had also brought the advanced search idea recently.
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Kathy_131728
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Re: Keyword Consistency
Reply #8 - May 10th, 2010, 9:08am
 
I was really talking about one search that first looks at titles and then keywords.  The more words in your title that match the customer search, the higher up the card would appear.  It would be a way to filter out those not so perfect keywords.  
Don't mean to take Tom's idea, I don't remember reading it, I don't get to read the forum as much as I used to lately.  Sorry Tom.
Kathy
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Pamela_135500
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Re: Keyword Consistency
Reply #9 - May 10th, 2010, 9:15am
 
Hi Kathy Smiley
 
I think your idea is great and I only mentioned Tom since I was the one bringing up advanced search options so to speak, and am also sensitive to claiming the ideas of others. It was not directed at you, but MY mentioning it, and I wanted Tom to get his due Smiley
 
But again I like your idea and it sounds like a solid idea to me.
Sorry for any confusion, clumsy writing embarrassed
Pamela
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Kathy_131728
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Re: Keyword Consistency
Reply #10 - May 10th, 2010, 9:17am
 
No problem Pamela.  We are all coming from the same place--wanting to make things better for GCU
artists, customers and staff!  Smiley
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Doreen_137017
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Re: Keyword Consistency
Reply #11 - May 10th, 2010, 9:38am
 
Good morning all,
 
Another good point Norval and that is getting GCU to find the time to correct these issues that we do bring forward.
 
Here is a thought of how we could help make a significant impact on correcting this situation.  If many of us artists agreed to sign up for categories, we could review them and list both cards that should possibly be moved; as well as those with keywords that perhaps (according to the new 'law') don't belong.
 
Someone at GCU would have to come on board with this and agree to reviewing our findings on a daily basis, moving cards and/or removing keywords as necessary.  This is how process re-engineering is done, a little bit at a time through team effort.  As it is now, even when one of us finds and lists a card that was found in the wrong category it seems to be weeks before anyone moves the card.  GCU may need to get some temporary support dedicated to this but it could be done in a matter of a few short weeks if everyone was committed...and the result would be a better GCU.
 
Just a thought!
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