Hi, Rita,
Here's a link to a discussion where Mindy explains the 3x rule:
http://www.greetingcarduniverse.com/forum/yabb2/YaBB.pl?num=1243889143 You might also want to check out the GCU Wiki page (you'll see the link for it at the top right, when you're logged in here.)
In a nutshell, the 3x rule is that you can use the exact same image up to 3x in the same category.
Same image means just that: Bridesmaid --> General: Will you be my bridesmaid? (cover text) Pink dress, again with the same dress in blue, again with the same dress in purple. That's three times.
Change the text on the cover to "Sister, Will you be my bridesmaid?" Now put the same card with the pink dress, blue dress or purple dress (mentioned above) into the relationship specific category for 'Sister.' The image was used 3x. BUT, now change the text to 'Cousin,' and create for the subcategory, 'Cousin.'
One thing to keep in mind, is that changing the text on the cover, changes the 'image' (the card cover.) But one thing that we cannot do is to use the 'image' more than 3x in the same category. So, I can't use that same pink dress idea (from above) to make 4 cards for the subcategory, 'Cousin' using the text below:
Dear Cousin, will you be my bridesmaid?
My Cousin... My Friend, please be my bridesmaid
A special request for my Cousin
Please share my day, Cousin
******* I'd have to choose just 3 of the phrases above for the card cover
But, I can use the same pink, blue and/or purple dress to make cards for:
Happy 16th Birthday! (make one for general, sister, daughter, etc.) or 16th Birthday Party Invite
Quinceanera Congratulations (general plus relationships) and/or Invitations
And of course, Maid of Honor, Matron of Honor, Junior Bridesmaid (general plus all of the relationships)
And you can use the same 'image' that pink, blue and/or purple dress for any other card that you think it would be fitting. Probably not the best for Grandpa's 80th Birthday, but, I suppose that technically a person could do it.
So the 3x rule is that you can use the image more than 3x, if you do it within the guidelines.
Hope that this helps! (Hopefully this makes sense and that there aren't too many typos. It's just a bit early for me on this Saturday.)
Penny