There is often confusion regarding what makes a specific card vs a general card particularly when navigating through the maze of categories and trying to abide by the guidelines.

Here are a few points to shed some light on the topic.

Since GCU offers many specific cards like relationship, age, zodiac sign, 1st holiday, holiday birthday, etc. (this is where we really excel over traditional greeting card companies) we have organized categories in a way to allow shoppers to shop for what they want and not have to view page after page after page of what they do not want.  

With that in mind the basic guideline is that a card that speaks to a specific recipient (relationship, age, zodiac sign) can only be in the specific related category.  An exception here is it can also be in a fitting Collections category.

Here are some examples that will hopefully make this more clear.

Father's Day and Mother's Day:
For Dad or For Mom cards are not considered General cards.  We have Father's Day cards for Uncle, Cousin, Step Dad, Nephew, Son as well as Dad and the list goes on and on.  And Mother's Day cards for Grandma, Sister in Law, Best Friend, Niece as well as Mom and the list goes on and on as well.  

These are all Relationship Specific cards, not General.  A General Father's Day or Mother's Day card is one that does NOT specify a relationship and could be given on Father's Day to anyone who is a father and on Mother's Day to anyone who is a mother.

So... they go in their relationship specific subcategory but NOWHERE else under that Holiday:
Holidays >> Father's Day >> For Uncle
NOT also here:
Holidays >> Father's Day >> Sports Specific  (if it's a golf theme)
BUT CAN also go here:
Collections >> Sports / Fitness >> Golf

This is typically not a big problem outside of Mother's Day and Father's Day.  For example St. Patrick's Day cards are not implied to a specific relationship (Mom or Dad) and if a general card can in fact go a second fitting subcategory w/in the same category in addition to General.

For example:
1. This relationship specific "Happy St. Patrick's Day to Sister" card would only go in:
Holidays >> St. Patrick's Day >> For Sister

http://www.greetingcarduniverse.com/-St+Pattys+Day+Kid+-+For+Sister-greeting+car d-578490?pid=578490

2. BUT this general "Happy St. Patrick's Day Green Beer" card would go in:
Holidays >> St. Patrick's Day >> General
AND
Holidays >> St. Patrick's Day >> Beer

http://www.greetingcarduniverse.com/-St+Patricks+Day+-+Green+Beer-greeting+card- 145265?pid=145265

3. Now this one general "A Wee Irish Wish" card is fitting for 3 categories:
Holidays >> St. Patrick's Day >> Beer
Holidays >> St. Patrick's Day >> General
Holidays >> St. Patrick's Day >> Animals / Pets >> Dogs

and is best served by >> Beer and >> Dogs since General has 783 cards and Beer 44 and Dogs 108 cards so it will likely get a better chance to shine among the smaller and more specific groups.

http://www.greetingcarduniverse.com/-Tis+A+Wee+Irish+Wish+For+You-greeting+card- 153296?pid=153296

Again, we do this not to be difficult and not to limit your cards' exposure but to benefit the shoppers - make their experience a good one and help them shop in a category that is pure and exactly what they are looking for.

Hope this helps!  Let us know if you have any questions.