Thanks to all for your ideas and willingness to help be part of the solution
A big kudos to Cheryl, Kathleen, Doreen and Dolores for keeping sight of the big picture.
With advanced planning the card review time should not be an issue. We are seeing about a 7 day review time which really isn't that long unless you've been with us since the early days when cards were approved in less than 24 hours.
Ahh, those were the days!

BUT those were also the days when we were getting less than 100 new cards a day (we're hitting 1,000 a day lately), didn't have FastTrack, didn't check for typos, could not return for edits and declined cards were called rejects, etc. We have come a long way since then and all for the better.
Recent feedback from a new artist hits the nail on the head:
By the way, you must have spoiled many of your artists with instant turnaround . . . A week to get a card up and running is not excessive. The process must maintain integrity for the buying public. ONLY really good products can appear on your site. Or we all suffer.
Note, it is NOT all about speeding up the review team. Artists play a BIG part in improving the process and have a responsibility of due diligence. Many artists are submitting less than perfect cards and relying on the reviewers to catch careless mistakes. It is not reasonable to submit cards created with a low level of care and poor attention to detail AND expect quicker reviews. It is also not fair to the conscientious artists whose cards get delayed in the queue as a result.
Actions to take before submitting each card:
1. Familiarize yourself with the GCU Wiki page (
http://wiki.greetingcarduniverse.com)
2. Use the template to insure details are within the 1/4" margin
3. Check & double check all grammar, spelling, typos, word usage on cover and inside verse. If it's not your strong suit then enlist your spouse, partner, roommate or friends to proof for you
4. Choose category(ies) thoughtfully & carefully
5. Add only accurate and descriptive keywords, do not include misleading or unrelated terms
6. Create a descriptive & unique card title that is meaningful at a glance
7. Be aware of image rights issues that may apply to your creative
Do not submit your card until you are confident that it is a quality product. This is where artists can clearly be part of the solution.