List 3 Dos and 3 Donts as it partains to card design, keywording, and so on. The idea is to share things you know work and things you've tried that have just plain flopped!
Then share a link to a new card of yours you think is a future WINNER and WHY!
My Dos ======
1. DO go to the target category and study the characteristics of the most popular cards before you start a design. The best card likely have some design details in common. Write them down and make a card as good as you can to compete with the most popular cards in the group. ("Plain" cards won't sell!)
2. DO use a card title that matches what a Google shopper likely would use in a search. THIS IS KEY. This is far more important than using a title that describes the card such as a birthday card called "Evening Star" or something.
3. DO use depth, such as shadowing and 3-D objects.
My Donts =======
1. DONT go blank. Blank cards and note cards are poor sellers. Shoppers can take any card and make it blank inside.
2. DONT use thin borders. During trimming these borders may be too thin and may come out looking crooked and uneven compared to the one at the fold.
3. DONT use the watermark. I believe it can limit sales, but it's certainly a personal choice.
And now for one of my new cards:
http://artist.greetingcarduniverse.com/community/viewdetails.asp?pid=491664 WHY? - I think this one might sell since it stands out as a large and interesting photo and uses an appealing catch line. It stands out. It is also targeted at the 60+ female age group which is a key demographic of buyers/receivers.
WHO's NEXT?