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New Menu (Read 13545 times)
Kathy_131728
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New Menu
May 5th, 2009, 12:28pm
 
GCU,
Just noticed a new drop down menu for shoppers.  It looks nice and I assume this should make it somewhat easier for shoppers to find the cards they want.  I did notice a bit of a problem though in the wedding categories (invitations and thank yous).  Many of us that have been here awhile have many cards for weddings that do not fall into the new categories that have been set up and I don't really see a good way for the shopper to find these cards--there is a small note at the top about clicking here to see all the cards, but all the other categories are in big bold and I don't think a shopper would think to look way at the top in the smaller print.  I am concerned that all those cards made long ago that are really great but are not relationship specific will be ignored by shoppers.  May I suggest at least a category like general that we could put these in so they don't get lost?  Maybe a Friend category under Bridesmaid would also be nice, as people would be more inclined to ask a friend as opposed to a best friend to be a bridesmaid, I think.  Any other thoughts.
 
Okay, adding a little to my post, as I noticed that when a card is horizontal 7x5 the card appears squished and you really cannot see the card correctly.
   
Kathy
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Tom_133317
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Re: New Menu
Reply #1 - May 5th, 2009, 1:08pm
 
Yes - the landscape cards are shown as portrait, like my one shown here for 12 Step Recovery Humor:
http://www.greetingcarduniverse.com/shopping/card_category.asp?cid=289  lips sealed
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Itaya_136244
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Re: New Menu
Reply #2 - May 5th, 2009, 1:51pm
 
Wow...just realized by reading this post that I have some of my cards on the examples pages for the different categories!   Shocked
 
I too noticed that both of those cards are supposed to be horizontal and they are showing as squished vertical...LOL.  Not very pretty.  Smiley
 
I also noticed that if you click on the 'Be In My Wedding' Category you have to click on an extra link to go to that page versus it bringing it up when you click on that category -  
 
http://artist.greetingcarduniverse.com/shopping/card_category.asp?cid=1145
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Tom_133317
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Re: New Menu
Reply #3 - May 5th, 2009, 2:27pm
 
Yes, and look at the Groomsman Category, there are 336+ cards but only 59 represented by the 6 categories shown.  Most shoppers are going to click on one of these 6 categories and not be able to find a non-relationship card at all!
 
I think the first block (First row, First colum) should have all the cards that are in the root of the main category and be marked "General"  and perhaps be highlighted to separate it from the alphabatized subcategories.
 
http://www.greetingcarduniverse.com/shopping/card_category.asp?cid=692
 
Same goes for the Bridesmaid area with only 10% of these cards represented by 9 subcategories.
 
=================
And, yes, try to click on "For Him" or "grad School" under this category and cards don't come up without another click, but in the some other subcategories they do:
http://artist.greetingcarduniverse.com/shopping/card_category.asp?cid=559
 
================
And this category has a GENERAL subcategory but the majority of the cards in the main category (also general in nature) are not included and likely will not be browsed.
http://www.greetingcarduniverse.com/shopping/card_category.asp?cid=557
 
================
And the cards shown that represent each category are not currently clickable which will frustrate buyers who might want to see that exact card, but when they go the the category it is in, it could be very buried and hard to find especially if there are sub-subcategories. They likely will browse a few pages, give up, and most likely LEAVE ALTOGETHER and maybe never be back!  Either have a link to that exact card or don't have any card images at all as they may not actually be necessary at that early point in the browse effort.
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Kathy_135811
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Re: New Menu
Reply #4 - May 5th, 2009, 3:01pm
 
I've also noticed that when you finally get to the end of a subcategory, you still have to click the words at the top to see the cards. I found that out when I waited, and waited, and waited, and waited, and..., well you know what I mean. I finally realized that it wasn't going to come up at all unless I did something else. That isn't true, though if you go to that subcategory from the left hand side. Sounds like that needs to be changed as well as showing the cards that are not in the subcategories within a category in some way, or they will never be looked at.  Sad
The buttons don't work, either, but at least the wording on them does. I guess the programmers forgot to attach the link to the button instead of the words.  Huh
That said, the new look is pretty good. If the kinks get worked out, I think it will be an improvement.  Smiley Here's hoping getting the kinks worked out won't make huge knots in the rest of the program!  undecided
Kathy
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Ernestine_131365
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Re: New Menu
Reply #5 - May 5th, 2009, 3:56pm
 
undecided If if this is a hint of what the "new shopping tool" will be like. . . not very impressive.   lips sealed I don't think it addresses the way people REALLY shop, or browse or whatever. It also seems to do an even better job of BURYING many, many good cards. And if a shopper actually does find a card they like with this system. they should be able to click and go right there!  Shocked Huh
 
I realize it's still being worked on, but after the rest of the problems from this past week, I've got quite a headache!  cry
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Tom_133317
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Re: New Menu
Reply #6 - May 5th, 2009, 4:15pm
 
Hmmm ... as "cool" as this all looks, I suggest that this be reconsidered. The purpose of this page is to help the shopper quickly get to the desired lowest level subcategory using the least amount of scrolling, clicking, and use of time.  They don't need to see card samples in this process, imo.
 
Right now it takes 5 clicks to get down to the set of congrats cards for a graduating Medical Student, and it's very easy to get lost!
 
I'd rather see a page formatted for each of the 8 main categories that fully maps out the category tree in a smooth intuitive way that with as few as one click, the shopper is able to navigate to the farthest out limb of the tree that they are interested in (congrats cards for a graduating Medical Student).  Use the full page width and stay above the fold if possible.  It should be as simple as taking the category page we artist use HERE, break it out into one page for each of the 8 major categories, with 4-5 columns per page. It would also help to do something like color coding the backbround of each major sub-subcategory within the tree table to make it easier to navigate.
 
I think this would not only speed up the User Experience, but also helps avoid the getting lost problem.
 
Just some thoughts to share ....
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Pamela_135500
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Re: New Menu
Reply #7 - May 5th, 2009, 4:40pm
 
I have to agree with Tom. This looks real pretty and my first reaction was I like it. However, after playing with it to try to find my own cards I realize it's actually quite time consuming and in a way confusing, especially in the bigger categories.
Not sure I like it now. undecided
Pamela
 
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Avis_134613
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Re: New Menu
Reply #8 - May 5th, 2009, 4:56pm
 
Hi all,
I just went to take a look after reading your posts, very interesting....I can see it's still got a few glitches, like when you hover over certain cards...a lot of them mine LOL!!....the card does a spastic version of the happy dance!  I almost had a seizure trying to read it! Grin
 
Plus when I looked for my (for the moment..) one and only Graduation card, it wasn't there....AT ALL!
However, I did see lots of cool cards for the Class of 2007 Roll Eyes
 
Oh well...it'll sort itself out eventually, but we might lose a few sales in the meantime.  I have lots of flower cards as you probably know....and I looked for them, couldn't find one until I hit page 8...and then the next one was page 10!
I really don't fancy my chances of selling much that way... cry
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Tom_133317
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Re: New Menu
Reply #9 - May 6th, 2009, 2:33am
 
Quote from Pamela_135500 on May 5th, 2009, 4:40pm:
I have to agree with Tom. This looks real pretty and my first reaction was I like it. However, after playing with it to try to find my own cards I realize it's actually quite time consuming and in a way confusing, especially in the bigger categories.  Not sure I like it now. undecided    Pamela

 
Yes, this really illustrates the issue of what happens when lower level subcategories are created and existing cards do not get immediately recategorized to these lower subcategories.  What we have ended up with is a bunch of lowest level categories filled with new cards but the older, mature, and more popular cards, that are still applicable, are left virtually in limbo.  Everyday this problem gets worse.
 
There needs to be a sound process to recategorize every prior card from the root and general directories as categories are divided up.  There should be no cards left in the root directory. That said, "fat" categories do need to be broken up when they exceed perhaps 200 cards, as this is roughly about the limit a shopper will browse (6 pages of 32 cards) before they make a choice or give up.  
 
It's not fair to the artist to have a system where their cards end up 20, 30, 40 pages deep in a category.  By definition, these cards will rarely be clicked and therefore will remain unpopular and therefore will not rank high enough on a Google search to ever be visited.  
 
An alternate method to address the fat category issue would be to provide a tag cloud of keywords used by the cards in the FAT category to help dynamically reduce the cards presented to the shopper (such as GOLF, FLOWER, HEART, LOVE, PAINTING, FUNNY, for a Father's Day card) as well as an in-category advanced search where keywords can be combined.  Frankly, both are useful and needed ASAP to compliment the browse-based system.
 
Truth be told, the vast majority of artists with large stores have not even sold a single copy of over 50% of their cards.  This is not because of a poor card design or lack of buyers; it's mainly due to a ineffective system to bring these cards to the surface.  I think the above ideas would dramatically improve this as well as make the shoppers happy rather than frustrated.
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Pamela_135500
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Re: New Menu
Reply #10 - May 6th, 2009, 5:37am
 
After reading Tom's latest post I did another check for a card of mine, a recent (3-4weeks) addition to see if later cards are getting into the right place and I am left wondering how/what gets you into one of the sub categories.  undecidedHere's why.
 
From the header bar I chose Wedding Party>then selected Be my Bridesmaid from the 'pretty blue bars'
Then chose Sister-in-Law from the blue bars. It said 'see all 10 cards'. (then click to browse these 10 ????)
Anyway..... if you are still with me, I do not see my sister-in-law will you be my Bridesmaid card. Why on earth would it not be there when it was with them before this all started? Shocked  
Second question, How am I going to sell that one when no-one will ever see it? A customer would assume that the cards showing in this category are the only ones available? Nice if you are in there otherwise good luck!
 
Here is the card to show you it clearly should be in the sister-in-law category, and in doing this I discovered that I am in 'other' along with the niece version which is not in the niece category!!! (I am grateful to be behind one set of blue bars -'other' as I am sure many are lost in the 'all cards' pile)  
 
 http://www.greetingcarduniverse.com/community/viewdetails.asp?pid=396337&pag e=1&aid=135500
 
I usually go with the flow here but folks this is not good, we cannot follow-up on every card and check it's in the right place and then email the reviewers to move it! GCU you need to rethink this somehow.
 
Pamela Sad
 
I checked the exact date this card was approved it was March 27th so a little over 4 weeks-just incase its helpful to anyone.
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Kathy_131728
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Re: New Menu
Reply #11 - May 6th, 2009, 5:43am
 
Tom and Pamela,
I was looking at the exact same thing this morning.  It is very disturbing to think that many of my cards I worked so hard to create will not be seen under this new system.  New categories are nice, but so many cards have gotten lost along the way (made before these categories existed) and this cannot be good for GCU or the individual artists.
Please reconsider how this new system will work.
Thank you.
Kathy
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Avis_134613
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Re: New Menu
Reply #12 - May 6th, 2009, 6:31am
 
Okay....now I'm worried! Sad
 
Is anyone from GCU reading this?
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Pamela_135500
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Re: New Menu
Reply #13 - May 6th, 2009, 6:36am
 
Good Morning Avis Smiley
Only through their eyelids right now Wink
It's a little early for those folks on the west coast, I am sorry they will have to start their day with this Sad
It's a mess!
Pamela
 
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Penny_134243
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Re: New Menu
Reply #14 - May 6th, 2009, 7:12am
 
Greetings!
 
Everyone is making really good points about the new menu.  When I first started at GCU, we were able to change the category of the card after it was approved.  I really wish that we could have that feature again.  I have several cards that are not in the 'correct' category, because it didn't exist when the cards were created.  Now they're just out there...in the vast Universe.
 
I'm certain that there is potential for abuse, people putting their cards into categories where they don't belong, but, if that happened, I'm sure that someone would report it as in the wrong category, and action could be taken.
 
Perhaps, if the ability to move cards into new categories cannot, or will not, be reinstated, then there could be a second approval system, a place where we can email the reviewers to request a transfer?
 
This seems like a lot of additional work for the review team, as we already know how many cards they have to deal with on a daily basis.
 
And another thing:  Yesterday when I was looking at the cards which represented the wedding categories, I noticed that in the bridesmaid section, there were 4 cards with the same image and different text and 2 cards with the same image and different text, and a couple of other cards.  This not a knock against the artist of the same image cards, but, rather a note to GCU that it would be so much more appealing to a shopper to see a different image representing each subcategory, rather than repeating.  The way it looked yesterday, is that in a category of 2000+ cards, we had 4 designs to choose from.  So, I'm hoping that this card display gets more randomized (probably not grammatically correct) as the kinks are worked out.  And just to note, when I looked at that category, 2 of the cards displayed were mine (both different) so, whether they're my cards or others' I'd really like to see a nice mix and variety of cards that really represent all of the styles here in the Universe.
 
Personally, I want people to see enough variety that they say, "Ooh, look at this one, and this one..."  To draw them into the pages.  Sure beats the alternative:  "Heck, what kind of an Universe is this?  They only have 10 cards!"  
 
Just my 1-cent.
Smiley
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