I agree with Kathy's view that a promotion directly on the card could be inappropriate and/or cheapen the level of the product (Nasser did tell us that a customer asked for a refund because she didn't feel she could send the cards she had ordered to her bridal party due to the promo). Now, what if the code were indeed posted on the site itself for new customers (buy one/get one free)? And, perhaps any other sort of promotion could be mailed as a separate coupon in an order or sent by e-mail. I do think it's best to separate the promotion from the actual printed cards themselves, as Kathy stated earlier.
 
Greetings (cards),
Joan

Zoe, when you are logged in, choose a card and put it in your shopping basket, at checkout you'll be asked if you want to use your card credit.
 
Corrie
http://www.corrieweb.nl

Best case I'd like the back-of-card promo discontinued-I really don't like such a hard sell. It's not very classy, especially on sympathy, missing you, engagement, wedding, and other similar types of cards. As an alternative, could we "click a box" and choose not to have the promo appear on our cards?  
 
I agree with several here who have suggested that the promo would be better on the site. Maybe there could be a certain place as shoppers enter GCU where they would learn to look for "Special Offers" that are buying incentives.
 
Pat

Thank you for all your feedback.   After listening to our artists and customers, we've decided to end the free card promo for the back of the cards.   The return on the promotion is not worth all the negative feedback.
 
In its place we now show a seal for Forest Stewardship Council (FSC), as our printing partner now meets their standards.    "FSC sets forth principles, criteria, and standards that span economic, social, and environmental concerns. They certify every company that touches the product and ensure they are keeping to the highest environmental standards, including the companies that plant the trees to the printer and everyone in between".  
 
Here is a sample for the back for all cards printed starting January 10th:

 
Cards created before Jan 10th will NOT display the new logo “online”, but will include the logo in the printed product.
 
Thanks again,
Nasser

Csan't you just throw in a slip of paper w/ all your ads on it?

Here is a link to the FSC website for those interested:
http://fsc.org
 
Would the FSC allow a more streamlined application of their logo, one with not so many words, and perhaps better words?  Also, having the Cert # and Copyright info just makes it rather busy too, and not really required imo.  
 
And, since we're on the subject, frankly, don't you think the back of our cards are a bit amateurish this way?  There's a mix of 3 Block of info with no consistency in font, font size, color, style, .....
 
And just look at that Artist pic in the example card (Henrys), which is typical.  The Artist is a guy with his shirt off sitting in a room with a sheet on the back wall, and the photo looks like it came from a webcam.  If we want to connect Artists with Shoppers, we should insist on only good studio quality artist photos or equivalent Artist depiction drawings, such as this one here T. Masinter:
http://www.greetingcarduniverse.com/auntieparticlesgreetings
 
I'm sure an artist like T. Masinter of Auntie Particles, would be willing to draw flattering Artist Profile images, like her own, for use on the BOC credits for a small fee paid by the Artist if the Artist can't supply a good studio quality photo.  Drawings and photos would need to be consistent and would need to be  approved.
 
I think we really do need a more complete overall artistic and consistent approach to this card surface, matching that of best commecial cards.  This is very important going forward if we want to capture more bulk orders, particularly for wedding and business customers, imo.
 
How can we help?
 
TOM

I would prefer to make the new FSC logo much smaller and less bulky looking. Also, I don't understand why you keep putting logos in the upper corners. They look...terrible.
 
I would not mind Corrie's suggestion of having the card store link below the GCU logo, however, I would like to retain the name of my card shop there as well.
 
Below that, a very small version of the FSC logo.
 
Your printer does a pretty decent job of providing professionally printed cards that look great, but adding all this extra stuff all over the back of the card just reduces the professionalism.
 
Why can't we have something that looks more like this: