while i am for promotion and have stated so on the board previously, i wasn't sure i liked the idea of a promo on the back of the card.  to me it seemed as others have said to possibly cheapen the look of the cards.  
 
while i know a  small code might be missed I would like to see something subtle.  i too would have liked to have seen what was going to be put on the card beforehand.  
 
as for the current logo.  it is nice but a little large to me.

I am wondering how this works for those us who purchase cards to re-sell them.
 
If I place these cards with promo in a local shop and a buyer purchases one, the buyer sees the promo on the back, comes to the site and uses the code to send a free card. Then, that person who bought the card in the shop sends it out to the person he/she bought it for. The person receives the card, then notices the promo and comes to the online shop and tries to use the code for a free card.
 
Will the promo work for the receipient, as well as for the buyer, as long as they are first time users? If not, the potential to annoy people with this promo exists.
 
If so, has GCU allowed for the potential to have two purchases per card in the costs associated with the promo?
 
What if people browsing cards in the shop see the code and write it down and use it without purchasing a card? There is the potential for abuse in the case of cards purchased for reselling.
 
Maybe it would be worth discussing an option for those purchasing their cards for retail shops to remove the promo code?
 
Another thought for those offering a free card for promotions - maybe create a feature called "free card of the week" - if you purchase any card on the site you also get the free card of the week for that week (only one free card allowed per purchaser per week, regardless of how many cards they buy in that particular week). Or it could be set up so that only a person buying a card from the featured shop (ie: the seller who is offering that week's free card) gets the free card.
 
The free card of the week features one card from one artist, but their shop is also featured for the week.
 
I would be happy to donate a free card if something along this line was set up.

Quote from Jan_(Gracey)_135660 on Dec 19^th, 2008, 4:07am:

 
The promotion code itself is identical on all cards.  When redeemed there is logic that checks to see if the shopper is new to our site only allowing the same shopper to use it one time.  So in your example assuming both the sender and the receiver were new shoppers to GCU they would both be able to use the code.
 
Keeping things simple, we do not have plans for an option to print w/o this promotion.
 
Thanks also for your free card of the week idea, we'll put it in the hopper  

Quote from Nasser_16 on Dec 14^th, 2008, 11:57pm:

That's a great idea!  

We've only had a handful new shoppers generated from the new back-of-the-card promo.   We have already had a few complaints from shoppers.    One in particular wanted a refund for her 30 invitation card order, as she didn't feel comfortable sending them to her bridal party.
 
Have you (artists) received any feedback on the back-of-card promo?    
 
Thanks,
Nasser

Quote from Nasser_16 on Jan 24^th, 2009, 12:58pm:

 
 
Only from the shop where I've taken my cards to be sold - like me, they think the card back is too cluttered.
 
The problem with the person you mention could be due to the fact that when you view the "back" of the card large size, you don't see all of those extra things (the promo, the additional number in the upper and lower right corners doesn't show either).
 
This is what you see:
 

 
It's a little misleading to customers if that's what they see, but not what they get.
 

GCU was working on having the Artist Credits Corner be a wide graphics block.  In this case, we could put the FREE CARD offer there.  I like this approach a bit better since the card sale might be in my shop where otherwise they may not visit my shop at all.