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Most popular and newest views (Read 4816 times)
Kathy_131728
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Most popular and newest views
Apr 10th, 2008, 7:18am
 
Hi Mindy and Shaun,
I noticed you have made a few changes to the most popular and newest views.  I actually like having the bulk sale view gone.  Thanks for eliminating this.  I also like the new best sellers view.  However,  I do have a question about the newest cards view.  I noticed that it only shows 5 pages of new cards.  I was a little sad to see that you could no longer view all of the newest cards.  I always looked at this in the morning to check if I had anything planned that someonelse might have recently done, so I wouldn't do something similar to anyone, and also to make sure that no one was "borrowing any ideas".   I think this view might also have been good for bulk sales, as I had noticed on more than one occasion that someone would get a big sale the day that a card was released or the day after a release.  Having the ability to view all new cards in one place, I think, was a plus for someone who might be interested in buying in bulk.
Just my thoughts.
Thanks for listening.
Kathy
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Cara_131386
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Re: Most popular and newest views
Reply #1 - Apr 10th, 2008, 9:09am
 
Quote from Kathy_131728 on Apr 10th, 2008, 7:18am:
Having the ability to view all new cards in one place, I think, was a plus for someone who might be interested in buying in bulk.
Just my thoughts.
Thanks for listening.
Kathy

 
I agree with Kathy and not just because of the bulk sales, but as a shopper and an artist, I love to browse all types of cards.  If I see one that I am crazy about and there is an occasion to give it to someone, I might buy it.  
 
I am wondering why my card clicks are down?  I noticed individual card clicks down noticeably in the past week or so and don't know of any good reason why Sad I can recall many many times, that almost as soon as I would put a card up the clicks began appearing on them.  Now I go down my list of cards and see no clicks on card after card..What is the reason for this?  I am not talking about store visits and card clicks under store report.  I am talking about under manage store, as you scroll down you can see the card clicks and the sales, the card clicks have dropped dramatically.
 
I'll take my answer on the air! Tongue  Hopefully from Mindy or Shaun, thank you!
 
Cara
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Mindy
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Re: Most popular and newest views
Reply #2 - Apr 10th, 2008, 5:25pm
 
Thanks for your observations.  We think the recency is much more meaningful.  We are still tweaking with the Most Popular view to get it just right, it's not quite there.
 
As for the Newest Cards view, originally we had ALL cards (40,000+  Shocked) which made no sense at all.  We limited it to 5 pages only to be consistent with the other Popular Card views.  Does anyone's attention span really go beyond 5 pages?  That's 80 cards.  If a card hasn't garnered their interested by then we've got bigger problems.
 
I do agree that for Newest cards since we are adding between 200 to 400 new cards a day those 5 pages is limiting.  So, we will consider bumping the pages back up to accommodate more new cards.  Maybe to cover a days worth of new cards (that would be about 20 pages).  
 
Please keep in mind that all of these views are intended for Shoppers.  Although we're not driving a ton of shoppers to these pages yet, we do plan to.
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Kathy_131728
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Re: Most popular and newest views
Reply #3 - Apr 10th, 2008, 7:08pm
 
Hi Mindy,
I didn't realize that the newest view had all the cards.  I can certainly see why you would want to make it smaller.  I like your idea of having a days worth of cards there.   I actually would look at a day's worth of newest cards, if I were a shopper, to get a feel for the kinds of cards the site has, but I may not be typical since I just love to look at art!  I also think that this might be a good way to get bulk sales too.  Again, just my opinions.  I am sure you know more what shoppers want, and that is what this is all about--happy shoppers make happy artists too!
Kathy
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Ernestine_131365
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Re: Most popular and newest views
Reply #4 - Apr 10th, 2008, 8:45pm
 
Hi Mindy, Kathy-
 
I think the problem with viewing "newest" is that one sees multiples of the same image especially if an artists have loaded and had approved a bunch of new cards, but with the same/similar image and now with limiting the number of pages, who gets left out?  Even if one was to search ALL the new cards, EVERYDAY, they won't see all the new cards.  
I know it's probably a programing nightmare, but what if new cards just showed "newest by artist?" or even just ONE of the particular image.  A shopper OR us artists (as Kathy said, we may want to see what's new) wouldn't have to wade through soooo many cards, with the possibility of missing many.  
Though I realize that most cards are found through keyword searches, reminders, as well as direct store links; with so many cards being uploaded everyday, is this "newest" search is becoming too cumbersome without much sales value?  What is the percentage of sales that do come directly from a "newest" card click?
 
Just my thoughts. . . I really should get a life Shocked
 
-Ernestine
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Cara_131386
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Re: Most popular and newest views
Reply #5 - Apr 11th, 2008, 5:28am
 
LOL Ernestine!  You made me laugh big time....I was just thinking that I needed to get a life!!!! ROFLMAO! Grin
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Teri Francis_131425
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Re: Most popular and newest views
Reply #6 - Apr 11th, 2008, 12:07pm
 
Hi all,
 
Just noticed that the Newest Cards has been bumped up to 20 pages.  Thanks, Mindy!   Smiley
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Mindy
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Re: Most popular and newest views
Reply #7 - Apr 11th, 2008, 12:53pm
 
Yup, 25 pages.  
 
Very few sales come from this page to answer Ernestine's question.
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Kathy_131728
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Re: Most popular and newest views
Reply #8 - Apr 11th, 2008, 1:01pm
 
Hi Mindy,
Thanks for expanding this view to 25 pages!
Kathy  Smiley
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DENISE_132110
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Re: Most popular and newest views
Reply #9 - Apr 23rd, 2008, 1:30pm
 
I think the  timely cards for the holiday coming up should be the ones shown in prominence.   a month before a holiday or seasonal event feature the cards in random order.  this could be done by category and give fair exposure to everyone.  
 
making the searches and navigation simple and quick for the customer  will keep them from being frustrated and going somewhere else.  after all part of what we are trying to be is  - convenient for the busy world to still take time and send cards.  
 
 i do not like the popular card views at all.  i think it gives an unintentional boost to those certain  cards by keeping them in the forefront.  being the humans we are sometimes we look at stuff like that, most popular, most trendy etc.  it may cause some to think these are the best quality cards on the site and whether or not that is true.. and i doubt that it is in all cases, we gravitate to that which is easiest and most visible.
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Rosanne_132497
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Re: Most popular and newest views
Reply #10 - Apr 23rd, 2008, 8:26pm
 
Quote from DENISE_132110 on Apr 23rd, 2008, 1:30pm:
I think the timely cards for the holiday coming up should be the ones shown in prominence. a month before a holiday or seasonal event feature the cards in random order. this could be done by category and give fair exposure to everyone.

making the searches and navigation simple and quick for the customer will keep them from being frustrated and going somewhere else. after all part of what we are trying to be is - convenient for the busy world to still take time and send cards.

i do not like the popular card views at all. i think it gives an unintentional boost to those certain cards by keeping them in the forefront. being the humans we are sometimes we look at stuff like that, most popular, most trendy etc. it may cause some to think these are the best quality cards on the site and whether or not that is true.. and i doubt that it is in all cases, we gravitate to that which is easiest and most visible.

 
I couldn't agree more, Denise. Personally, I feel that the "popularity" pages such as "Best Sellers" or "GCU Picks" help those who feature in them, especially if they are on the first page, but do nothing for the hundreds of artists who are not represented. I did actually comment on this myself a few weeks back. Randomisation would be fairer and give everyone the same opportunities to be seen. After that, the "best" cards (again very subjective!) would still sell well. I would also like to see randomisation working in the categories rather than just "Most popular" or "Newest". Again, much fairer.
 
Cheers,
 
 
Rosanne
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DENISE_132110
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Re: Most popular and newest views
Reply #11 - Apr 23rd, 2008, 9:44pm
 
thanks rosanne. about my comment "it may cause some to think these are the best quality cards on the site and whether or not that is true.. and i doubt that it is in all cases"
 
 i do want to say i am not commenting or putting down anyone else's artwork.  i have not even gone all the way through the most popular, gcu picks, favorites  etc.  i think that there are lovely cards all throughout gcu and many may be in these spotlighted places but a great deal are hidden away in places that they may not be seen.  many  are just as lovely, but may even be more appropriate to cover some occasions,etc.  we need to give everyone a fair showing.
 
i understand wanting to show the new cards.  but putting any artists work above another by showing the most popular or what gcu deems best unintentionally puts others at a disadvantage or in a backhanded way says you are not as talented.  
 
i think we all pour our hearts into our cards, we won't work any harder by comparing, or ranking our work.  random views, random slideshows, will be the most fair.  if there has to be a featured artist spot, randomly choose through the artists and spotlight our bio and a few cards for a day, change to a new artist each day until everyone gets to be in the featured spot.  then start over.
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Rosanne_132497
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Re: Most popular and newest views
Reply #12 - Apr 23rd, 2008, 9:59pm
 
Hi Denise,
 
I certainly didn't think that you were putting down anybody's work - you were just championing what we call in Australia "a fair go"! That's all anyone can ask for. As you rightly point out, some artists may feel that they are not talented because they don't feature in the "popularity" pages which would be an incorrect assumption. I would like everyone here to believe in their own talent, because, from what I've seen, there is a phenomenal amount of it.   Smiley
 
Cheers,
 
 
Rosanne
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Mindy
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Re: Most popular and newest views
Reply #13 - Apr 24th, 2008, 1:02pm
 
Note taken on your comments to fairness and widespread exposure.
 
Please keep in mind that the Newest and Most Popular Cards pages are lightly traveled and that most of our shoppers are coming from search engines.  They don't even make it to these pages nor our home page.
 
As for GCU Picks, we try to give broad and representative showing for a wide variety of art styles and artists.  We choose upcoming seasonal cards show the breadth of our offering (photo, different relations, humor, animals, new cards, older cards, etc) in hopes to catch the shopper's eye.
 
Additionally, we typically bring the upcoming holiday to the top of our categories page in 2 ways.  First a promotional banner if appropriate.  Second featuring the specific holiday and listing all of the subcategories and card counts.
 
See here where Mom's day promotion is front and center and just below it Mother's Day holiday listing:
http://www.greetingcarduniverse.com/community/default.asp
 
The Newest pages have such a high turnover rate (nearly hourly) it's really not a page to belabor over.
 
Although a random sort sounds like a nice and fair approach, we feel strongly that the shopping pages should use a most likely to be purchased logic, which is the "most popular" formula.  To balance this we provided shoppers with the "Newest" page sort option.
 
As the site develops we will likely come up with new pages/features with the opportunity to feature randomly rotating cards.  Certainly the home page would be ideal for this but again since most traffic doesn't go there yet, it's not a priority.
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DENISE_132110
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Re: Most popular and newest views
Reply #14 - Apr 24th, 2008, 3:16pm
 
"Although a random sort sounds like a nice and fair approach, we feel strongly that the shopping pages should use a most likely to be purchased logic, which is the "most popular" formula.  To balance this we provided shoppers with the "Newest" page sort option. "  from Mindy
 
 
Thank you for taking time to answer but I still don't see how that does anything but promote cards that have already been sold before and leaves the rest in the dark so to speak.  How can the determination- most likely to sell (based on most popular)  if the others don't have a fair chance at being seen.   don't mean to be a pain.... just not seeing the big picture in this case.  
 
 
 
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