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lesson learned from first sale! (Read 5187 times)
Dustin_133010
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lesson learned from first sale!
Feb 20th, 2008, 8:14am
 
Hi everyone. To my great surprise, I finally made a sale, which of course made me quite happy! What I learned, or confirmed actually, is how important it is to have cards in the categories that are profiled. Most of my cards are not profiled, but a few weeks ago I responded to one of Mindy's customer requests for a "Happy Birthday Godmother" card. My card wasn't bought by the customer that was requesting it, but I left the card in my store.  
 
Wouldn't you know, someone purchased 2 of those cards, based on a Google search for "Happy Birthday Godmother." Time to start creating cards that can be profiled!
 
Even though I benefitted from a specific Google search, I hope the website eventually gets a higher Google ranking in general, which will benefit us all. I was surprised to discover that when I Googled "greeting cards," GCU was at the bottom of page 5.  
 
I am enjoying being part of this community and reading the interesting posts on the forum. As many have said, this is a great group with lots of talent.  
 
Dustin
 
http://www.harmonygardens.com
 
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Dustin_133010
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Re: lesson learned from first sale!
Reply #1 - Feb 20th, 2008, 9:20am
 
Correction: Not that it makes that much difference, but the Google search was actually for "godparents greeting cards."  
 
On that particular search GCU is 2nd from the top! I still don't understand how those search engine rankings work.
 
DK
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El_131850
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Re: lesson learned from first sale!
Reply #2 - Feb 20th, 2008, 9:38am
 
I just had a sale on my "Otter" card, and the search to find the card was:
 
diarrhea greeting card
 
I thought that was hilarious! (and made no sense, Since my card had nothing to do with that....so go figure...
 
The right keywords for searching for greeting cards will remain a mystery...lol
 
- EL  Cool
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Dustin_133010
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Re: lesson learned from first sale!
Reply #3 - Feb 20th, 2008, 10:38am
 
Wow, that's really wacky!
 
Dustin
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Shari_132735
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Re: lesson learned from first sale!
Reply #4 - Feb 20th, 2008, 1:18pm
 
Quote from Dustin_133010 on Feb 20th, 2008, 8:14am:
Hi everyone. To my great surprise, I finally made a sale, which of course made me quite happy! What I learned, or confirmed actually, is how important it is to have cards in the categories that are profiled. Most of my cards are not profiled, but a few weeks ago I responded to one of Mindy's customer requests for a "Happy Birthday Godmother" card. My card wasn't bought by the customer that was requesting it, but I left the card in my store.

Wouldn't you know, someone purchased 2 of those cards, based on a Google search for "Happy Birthday Godmother." Time to start creating cards that can be profiled!

Even though I benefitted from a specific Google search, I hope the website eventually gets a higher Google ranking in general, which will benefit us all. I was surprised to discover that when I Googled "greeting cards," GCU was at the bottom of page 5.

I am enjoying being part of this community and reading the interesting posts on the forum. As many have said, this is a great group with lots of talent.

Dustin

http://www.harmonygardens.com


 
Hi Dustin!
 
Congrats on your sale!  You never know what helps the sale, whether it be profiling, keywords, the title of the card, the image on the card, the colors, or whatever.  One just has to cover all their bases.  Profiling and keywords seem to be the top 2, however, the others do play part.  If your flower is pink, it pays to mention that color as one of your keywords, because  you never know someone may be searching for pink flowers, etc.  Great Job!
 
I stopped by your portal website as well as your GCU shop.  Your photographs are lovely.  I have left you a testimonial to that affect.  I too am a nature photographer as well has I have been photographing my late mother's watercolor paintings for my shops.  
 
I did want to ask you, what camera do you use?  Is it a digital?  SLR or point and shoot?  I'm looking to upgrade my camera and I'm asking everyone whose photographs I admire, what camera's they use to see if that is something that might work for my small hands.  Some camera's are just too big for me causes my hands to shake.  Though do you use tripods in the majority of your shots?  I love the feelings your photographs evoke.  You do a wonderful job!  Wink
 
I hope to hear from you.
 
Shari
www.flowerswithfeelingscentral.com
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Mindy
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Re: lesson learned from first sale!
Reply #5 - Feb 20th, 2008, 2:55pm
 
A couple of thoughts worth mentioning:
 
1. it is very important to use descriptive and specific titles and keywords for your cards.  The more accurate the better.  Especially with keywords, be descriptive in respect to visual elements that are not relayed otherwise - colors, animal breed, emotion, flower type, etc.
 
However, do not make your card out to be something that it is not, it will only produce erroneous search results.  Using a laundry list of keywords for occasions or people that a generic card can be appropriate for does not serve anyone well.
 
2. the "profile" is for our email reminders, not search engines.  The categories that you choose for your cards are taken into account by search engines so choosing the most accurate one or two is vital.
 
3. cards created for requests are likely to be purchased again by follow on buyers.  By all means keep these cards in your store.  The fact that one shopper has asked for it indicates that more are looking for the same thing and now will find it at GCU.
 
4. search engine logic is quite a mystery and will always remain that way.  If the world knew the magic formulas then we'd all be ranking #1!  Our natural search rankings are improving every day.  All of your cards on all of our sites (BigDates, DateBoxx, GCUniverse, etc) produce very content rich pages as well as our forum pages too.
 
Don't be alarmed that GCU is relatively low on the results for generic "greeting cards".  This is an issue of free e-card sites terming themselves as "greeting cards" and coming up higher.   This will be overcome with time and tweaking.  We consistently come up high in ranking for nearly all specific greeting card searches.  
 
5. peculiar search words on a sale will likely tell you that they came searching for one card and ended up buying something different or additional.  The shopper for example who purchased your "otter" card may have also purchased the "diarrhea" card too but you wouldn't see that in your sales notification since it appears only in that artist's notification.
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Dustin_133010
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Re: lesson learned from first sale!
Reply #6 - Feb 20th, 2008, 3:17pm
 
Thanks, Shari, for your compliments and suggestions. The testimonial is much appreciated too! I am not a trained photographer, but my background in graphic design has helped me develop my visual skills.  
 
Both my cameras are digital point and shoot. My first camera (bought in 2003) is a Nikon Coolpix. My second camera (bought in 2005) is a Canon Powershot. I have been given a Nikon D100, but have not really used it much since it is so heavy and I need to learn more about digital SLR to use it properly. I usually use a tripod for my flower photos.
 
You have some wonderful photos too! And I love that you are making cards from your mother's watercolors. Good luck with your new camera purchase, and with the sale of your cards!
 
Dustin
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Dustin_133010
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Re: lesson learned from first sale!
Reply #7 - Feb 20th, 2008, 3:19pm
 
Thanks, Mindy, for all the helpful information. I appreciate all the advise and trouble shooting you and the other GCU staff members provide.
 
Dustin
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Tom_133317
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Re: lesson learned from first sale!
Reply #8 - Feb 26th, 2008, 1:47pm
 
Along the line of keywords, I had a fellow GCU artist email me and when I went to try to find her GCU store, I had some trouble!
 
All I had was her name and I entered it in the search box and got NO hits.  I then tried just the last name and got ONE hit.  Turns out one of her cards has her last name as the artist while the rest has her store name as the artist.
 
The lesson is to add at least your full name and your last name to the keyword list of, ideally, all your cards if you don't list your name as the artist.  
 
Most of your relatives and friends may not know your store name, so they will search just on your name if they come to shop.
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Sue_132963
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Re: lesson learned from first sale!
Reply #9 - Mar 4th, 2008, 9:41am
 
Talk about "Finally made a sale..."  I finally made another sale after a 3 week stall!  Yeah!!! kiss
SueB
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Tom_133317
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Re: lesson learned from first sale!
Reply #10 - Mar 4th, 2008, 9:53am
 
Congrats Sue.  May I ask what is the most you have sold in a week or month?  I'm trying to calibrate my expectations.  I'd guess Christmas was pretty good, and that now is a rather slow period.
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Sue_132963
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Re: lesson learned from first sale!
Reply #11 - Mar 4th, 2008, 10:53am
 
Sure you can ask Tom, and I will even answer.  Although my answer will probably give you very little indication of what can happen here.  You see, I too am a new comer.  I was not here for the Christmas rush; I came in for the Lull after Christmas.  (My timing never has been the best, even though I am a musician...)
But to answer your question, my best is only ten cards in a week.  I have had no bulk orders....still patiently waiting....
I do not earn a living on GCU; I earn inspiration here.
And even if that never changes, that's okay, because it's this inspiration that helps me earn a living outside of GCU.  And I do believe that not putting all of ones eggs in one basket is always the best policy.  GCU is just one of my avenues into the publishing world.  After a while, with enough hits in enough ball parks, people will begin to say, "Oh yes, Sue B..."
So to answer your question again...10 in one week.  I am very sure you can find others who were here through the Christmas season who have real success stories with sales!  
SueB
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Hilly_132655
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Re: lesson learned from first sale!
Reply #12 - Mar 5th, 2008, 3:10am
 
Quote from Tom_133317 on Mar 4th, 2008, 9:53am:
 I'm trying to calibrate my expectations.  

You can´t generalize sales - it all depends how much effort the artist puts in.
 
Look at me for instance:
I am new here, and haven´t sold much. Why?
Because I spend little time "designing" cards. I work full time, and have 12 "shops" spread over the POD universe. My main focus is designing t-shirts. When come across a design that would make a greeting card I make one and upload it.
 
I have mostly blank "collectors cards", using our paintings which I sell elsewhere as posters and on other products. Also - I can paint or draw you anything you like, but don´t ask me to make up a verse! Plus most of my cards are "multi functional". The flower ones could be used for dozens of different occasions (I can only put them in two ...)
 
And I have under a hundred cards in my "store" - that´s not enough to make an impact.
 
I don´t mind, though. This place is another egg in my basket, and I don´t want the fun to turn into work!  Wink
 
BUT: If you want to make serious money, then design especially for sections with no or few cards, check your PC at least once a day for card requests. Make hundreds of cards so you have plenty in most sections.  
 
I don´t like doing that - I make cards that I would send myself. And I´m happy there´s been a few people that seem to have the same taste as me.  Grin
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Tom_133317
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Re: lesson learned from first sale!
Reply #13 - Mar 5th, 2008, 6:05am
 
Quote from Hilly_132655 on Mar 5th, 2008, 3:10am:
Quote from Tom_133317 on Mar 4th, 2008, 9:53am:
 I'm trying to calibrate my expectations.  

You can´t generalize sales - it all depends how much effort the artist puts in.

 
I've already determined it's a futile effort for me to keep adding cards here until the site traffic improves significantly, like 100x.  Also, the traffic needs to outpace the number of new artists and new cards that are added each day, otherwise each individual artist will never really see any sales growth.  With just 250 cards printed each day, based on last month's site sales data, suggests that the average GCU store will sell 86 cards in a year and make $43 in commissions.  Some more, some less.  
 
My feeling is GCU needs to hook-up with a major "paper publisher" internet traffic source, like Amazon,  B&N, or Vistaprint, in order to bring us a reasonable level of online sales.  I hope something like that is in their plans.  Otherwise, it is up to us to sell our own cards, and I believe that is best done by selling them locally.
 
I don't believe the reminder-sites, or search engines traffic, will grow all that much.  Frankly, I've tried finding my own cards without using my name or my store name, via google and yahoo, and struck out.  Even GCU is hard to find without typing in the company name.  
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Sue_132963
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Re: lesson learned from first sale!
Reply #14 - Mar 5th, 2008, 6:24am
 
Hey, Hey!  Who is this man?  Bring back my eternal optomist!  Tom, you might be right about the $s earned on GCU.  But that does not mean that adding more of your cards here is a futile effort.  YOU sir, are LIVING PROOF of that!  Remember that your presence here is what got the BIG guys after you!  You never know what good your presence here will bring.  And don't forget the 1000 artists here in the neighborhood.  We all had a pretty good reaction to your card line.  Who knows which of us might point some other BIG GUYS your way.
I would hate to see you fade away from our site, but I know the neighborhood would survive without any one of us.  But would any one of us survive without the neighborhood???  Hang in there funny man, and there is no telling who will laugh last.
 kiss
SueB
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