Just a suggestion:
 
I know leading up to a big holiday there are tons of keywords for that event, ie:  Christmas---but after a week after the holiday, shouldn't they be 'taken out' of the popular criteria that is shown on the front page?  It seems rather dated to be advertising Christmas Cards at this point?  Perhaps on the front page it could show:
 
upcoming holiday cards
 
? in the bottom left hand corner instead to promote the viewers interest and remind them of upcoming events they may want to buy for.
 

-Kerra