Several artists expressed privacy concerns   about using their first and last name as part of their store.  We completely understand and have added a new option allowing you to change your displayed artist name.    
 
It's called "Display Name" and it's found from your administrative settings page under "The Basics - Artist Profile".  The default setting is your first name and last name.  
 
This name displays in places like your storefront artist profile, artist category on the shopping pages and a few other places.  
 
It is different and not to be confused with the "image by" credits name that appears on and along with each of your cards and can be different on a card by card basis.
 
Please let us know if you have questions.
Mindy