Here is my thought process - though not sure if correct, it seems to make logical sense and I've not had any situations like Judy just did.
 
I'll use Judy's example rather than think one up on my own  
 
If I included 40th in the embedded design, whether in the art or typography then if I left room on the front, it could still be personalized with the couple's name or photo or both.  In this case I'm guessing the reviewer would have left your 40th in the title, keywords and category because it can not be changed.
 
If I do not include anything in the embedded design to indicate a specific year, then I can not choose the 40th, category nor include 40th in my title and keywords.
 
Now I apparently have not run into a grey area yet and that may be what Judy ran into
 
Can you give us specifics on where in your design you indicated 40th Judy so we can learn from this?

Quote from Kathleen_137290 on Oct 15^th, 2011, 5:34pm:

 
Great card Kati!  Here is what I would do if it were my card.
 
First I would remove the for Aunt on the front if you still have your layered files (I keep all mine, some people don't).  Then I would add the for Aunt Margaret using the custom text tool and use your title suggestion of "Custom Name Card for Aunt's 63rd Birthday.  Also put in your Artist Notes as part of your description that the For Aunt Margaret is completely customizable.
 
IF someone finds it, because the Custom Name Card will come up in searches and thinks gee I'd like it to say for Grandma Annie, then you get a bonus sale    
 
This is what I plan to do on all my cards that were custom.  
 
Hope that offers you some food for thought
 

OK - here is what happened:
 
As it was a photocard, the '40th' was customisable.  
 
As you can see, the '40th' still remains on the cardfront as we aren't allowed to put anything like 'your date here'.
 
http://www.greetingcarduniverse.com/-Wedding+Anniversary+Invitation+Photo+Card-g reeting+card-865515?aid=139270
 
But there is not '40th' in the title.
 
The fact that the '40th' was customisable was the reason the reviewer gave me for removing it from the title and the keywords and leaving the card in just the one catergory for 'Wedding Invitations > Invitations > Photo Card, though she left the '40th'  in my Artist's Notes. I don't know whether that was an oversight or whether she just didn't want to change my notes.
 
I have since made another card for a Wedding Anniversary with the year customisable and left out the year in the title etc in just the same way as the reviewer did, and it has been approved by a different reviewer.
 
(This, and the 'wiggle room' issure, is why I asked on another thread that we could have all the instructions for photo cards put together in one place for the sake of clarity.)
 
I think the reason this is proving a bit complicated is that other sites, such as moonpig and funkypigeon, that allow customers to personalise their cards, apply that to ALL their cards and advertise that on their home page. Clinton's, though, appear to offer some of each - personalised and 'other' and the distinction is made on the homepage with different tabs.
 
 
 

Quote from Mindy on Oct 14^th, 2011, 3:44pm:

 
Been thinking about what Mindy wrote about the Card title and keywords being literal to the card and not what the card may be changed to.
 
Following that rule, these cards are 'literally' customisable cards so shouldn't they, strictly speaking, have a title such as -
 
'Customisable Christmas Card'
 
or
 
'Birthday Card for any age or person'
 
or
 
'Sympathy Card for you to Personalise',
 
have words like 'customise' in the keywords, and go in a 'Customisable' category?
 
(I'm sure I saw a photo card once that had as its title, ' _________ card for Anyone' but I haven't been able to find it again.)
 
 
 
 

I’ve read through a number of the articles in your website , and I love the way you Forum. I included it to my favorites Forum site list and will also be checking quickly.
Diwali Messages

[quote author=Doreen_137017 link=1318632265/0#8 date=1318642989]Quote from Sally_131513 on Oct 14^th, 2011, 6:33pm:

 
You still have to layout the text boxes and put text 'placeholders' though Sal - just so ya know  You are correct about the categorizing though . . . business as usual only unlike Photo Cards, you DO NOT need to have one of the categories be Personalized cards.
 
Create specific cards as we've always done for a specific category, just create text the customer can personalize  
 
Here is an important tip:
 
Currently we designers do not see an overlap of text boxes during the creation process - this is already on GCU's list of issues, so no need to complain about it - so after you create your Personalized card.  Go to your Manage Cards Page and look at your MARGIN PREVIEW.  You will see the text boxes you created are all outlined with blue lines, these CAN NOT overlap.  If they do the card will be returned to you, so go back and adjust - it will save you from have to resubmit later.
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Hi Doreen!
You know so much about all this process that I wonder if you could help me to figure out why I can not see the famous blue lines in my photo cards? I made the photo cards just to place photos no text. I made them with a transparency area to place the photo and saved them as a PNG. I was able to go through the process of submitting them, place the photo, etc, but there is no definition of the transparency area with blue lines. Do you know why this is happening? What is the step I am failing?  Apparently the customer cannot place a photo there without that definition.
Thank you so much,
Leonilde

Quote from Mindy on Oct 14^th, 2011, 3:44pm:

 
Hi Mindy or anyone who can answer for me (since I'm stumped in the middle of creating a new card.)  
The Categories for these all have. "Photo Cards / Custom Personalized Cards".
Instead of what I wish, which would be, "Custom Personalized Cards / Custom Fonts"
 
For the time being I put it in, "Collections > Custom Personalized Cards Cards." Is that OK?  
 
 

Quote from Websprinter_148078 on Oct 15^th, 2012, 12:51am:

 
You are correct.  Last I heard GCU is working on how to deal with Personalized vs Photo cards and I'm sure they will soon reveal an excellent solution!