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Ad Campaigns (Read 1794 times)
eric_154675
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Ad Campaigns
Jul 25th, 2011, 6:03am
 
Folks,
   Just checking to see if there are any rules or concerns on running ad campaigns etc to drive sales to GCU.
Cheers
Eric
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Cathy_151407
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Re: Ad Campaigns
Reply #1 - Jul 25th, 2011, 6:57am
 
This is something I would like to know too!
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SunAtNight_145914
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Re: Ad Campaigns
Reply #2 - Jul 25th, 2011, 10:14am
 
First off you can find information on the selling tools in the wiki http://www.gcuwiki.com/index.html
Mouseover "Selling" in the upper navigation and a drop down menu will give you selling options.
 
Secondly, as I have recently discovered it is up to the affiliate to comply with their countries laws when it comes to advertising. I actually wrote an article on this subject on my blog. If you are interested in the U.S.A. laws you can find some info at:  
 
http://sunatnight.xanga.com/753401242/the-business-side-of-art-%E2%80%93-externa l-environments/
 
Based on some feedback that I received, I gather that every country is different. The federal agency in the U.S. that governs advertising is the Federal Trade Commission. What country are you in?
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eric_154675
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Re: Ad Campaigns
Reply #3 - Jul 25th, 2011, 11:44am
 
SunAtNight
  I am not concerned with the laws for advertising (got a handle on those) I am more interested to know if GCU has any concerns on the use of paid vs free advertizing.  Although many places encorurage 'affiliate' advertizing some do not want a direct link between the paid ad and the end page.  In those cases you may have to do an intermediate landing page (or do not place the add at all).
 
  The wiki does not speak to this
 
Cheers
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SunAtNight_145914
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Re: Ad Campaigns
Reply #4 - Jul 25th, 2011, 4:41pm
 
They changed Wiki recently...if I remember correctly it addressed email advertising campaigns and links of the like. But I just tried to search and it isn't there anymore.
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