We will be putting more importance on Card Titles and using them more proactively to provide valuable data to search engines.  Please ensure that you are using descriptive and unique Card Titles.  
 
It is very important to have a unique and descriptive card title that relates to your card and image.  Card Titles should be as descriptive as possible within the allowed space.  They are not only used by shoppers but also provide valuable data to search engines.  This will help searching shoppers find your cards.  
 
A card title should typically contain:
the Occasion (Birthday, Christmas, Miss You, etc)
the Recipient or Age if specific (dad, aunt, 25, 70, etc.)
a Key Descriptor of the card (funny, adult, sexy, roses, Chihuahua, etc.)
 
For example:  Mom Cornucopia Thanksgiving, 50th Funny Cupcake Birthday, etc.
 
Do not use generic titles like XMAS1, XMAS2, etc. Titles should be meaningful to shoppers.  Other examples:  Stars - Holiday Tree, Candy Cane - Holiday Tree, Mom Birthday - Violets, Mom Birthday - Gardening, etc.
 
TIP:  When you have a series of cards with a similar card title plus a differentiating element (age or relationship for example) consider using the differentiating element/word first so it is noticed right away and does not risk getting truncated when displayed.
 
For example:
Hydrangea Note Card Millie
Hydrangea Note Card Mary
Hydrangea Note Card Martha
 
Daisy Happy Birthday French
Daisy Happy Birthday Italian
Daisy Happy Birthday German
 
are more effective when when displayed as...
 
Millie Hydrangea Note Card
Mary Hydrangea Note Card
Martha Hydrangea Note Card
 
French Happy Birthday Daisy
Italian Happy Birthday Daisy
German Happy Birthday Daisy  
 
NOTE: there is NO need to include the word(s) "greeting card" in your card titles.
 
Hope this is helpful information!  
 

This is so helpful Mindy
Thanks
Pamela

Thank your for the helpful tip. I'm getting ready to put in a card with a nickname.
 
thanks again,
elizabeth

This is very helpful thanks Mindy

Quote from Kathleen_137290 on Sep 3^rd, 2009, 4:10pm:

 
If you have room in the title, which you do, no need to remove words that make it complete....
"Happy 40th Birthday Flowers" is just as good as "Birthday 40 Flowers"
 
Punctuation is fine - commas, dashes, etc. although they don't add much as they'll likely get stripped out.  So if you like to use them for clarity's sake in display that is fine.
 
As for category...
Birthday>Age Specific>40 is right on and actually the only Birthday category for an age specific card (the same goes for relationship specific cards).  You could imagine if we put all the age specific cards (and relationship specific cards) with flowers in Birthday >> Flowers... it would be a virtual garden of numbers (and relations) that the shopper would need to weed through.  Too much!  
 
So yes, your wisest second category would be Collections >> Flowers

Thanks Mindy!
 
Ups! I goofed.  I see what you mean about overkill.  A large number of my flower age-specific cards were approved last night for the birthdays>flowers category before I could change category.  What would be the best way to change or delete them from that category?  I made a list of numbers.
 
This is probably off topic here but I was wondering if it wouldn't be best when listing birthday age specific cards to put them in that category only with one card in birthday flowers (or whatever the category is) that has artist note to see age specific cards under the age specific listings.
 
Thanks again,
Kathleen