I just saw my clicks per purchase, the newly added stat. I'm going to bed now.
 
I know that it's not my peak selling season yet, but that's an awfully high number of clicks per sale! Hopefully as we get nearer to Christmas, my ratio will be less anxiety-inducing!
 
Tom

Corrie is correct on the clicks.  And some excellent advice, as usual, on not letting the statistic discourage you.  Thanks Corrie  
 
I'd expect your sales to pick up in the last quarter as we approach the winter holidays.  As a shopper I'm no where near thinking about December yet  
 
I noticed that nearly all of your cards are using the same two keywords;  festivus, christmas.  If you have the time you might want to consider adding a couple of additional keywords to some cards that further define it based on the cover art.  
 
For example: snowman, santa, holly, winter, pointsettia, three kids
 
Many of your cards have a vintage charm, "vintage" and/or "retro" may be a good keywords too.  I see some do have it in the card title.
 
I'm double checking w/ the tech team to see if having it in multiple places (title and keyword for example) raises it's value in search or not.
 
Have you contacted any of the Festivus blogs to see if they'd be interested in posting your card widget?   We're on the verge of offering a community/interest based widget.  The sellers would earn commissions on cards sold through the widget.  This would most likely be of interest to Festivus sites.
 
Just a few suggestions.  
Mindy