Hi Kathy,
Welcome to GCUniverse and thanks for posting your comments.
Absolutely the customer shopping experience is priority #1 and now that we've gotten to a great (and growing) collection of cards we are standing back to figure out how to better organize them for the shopper.
Thank you for your suggestion, I'll make sure we add it to our category makeover discussions.
Mindy
PS: I too had 12 years at IBM