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How many times have you gone to the store to pick out a greeting card for one of the many holidays and occasions, and have found nothing but overly sappy cards that are a little too emotional and corny to express the true nature of your relationship with a person who is significant in your life or your dispassionate feelings regarding a major holiday?

In response to the demand of the emotionally neutral general public, The Neutral Greetings Company has harnessed the power of the the straight face, and has created a line of cards and gift items with neutral verse that will effectively let the recipient know that you acknowledge the particular occasion and are aware that they should be recognized -- but without all of the smarmy verse.